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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim (Author), Renee Mauborgne (Author) Average Customer Review:   (6)
In Stock Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 29.95 CDN$ 18.77
From Publishers Weekly
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "oppo... Read More |
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