- Paperback: 104 pages
- Publisher: S E F Pubns (October 1995)
- Language: English
- ISBN-10: 0964926407
- ISBN-13: 978-0964926400
- Product Dimensions: 27.4 x 21.1 x 1.3 cm
- Shipping Weight: 454 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #2,106,914 in Books (See Top 100 in Books)
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Product Details |
Product Description
From the Publisher
Author, Susan Frost, has written marketing plans for architecture, engineering and contracting firms for 16 years. She has condensed some of her knowledge in the book "Blueprint For Marketing". The book is in it's second edition and has a new cover, price, ISBN and bar code. More than 50% of the text is new. As a second revised edition, it has the unusual distinction of being a new book--with a track record. The first edition, which was distributed nationally, sold out.
From the Author
"The second edition of "Blueprint For Marketing", published by SEF Publications, a division of SEF Consulting Inc., provides guidelines and worksheets to create marketing and public relations plans. This book is specially targeted to architecture, engineering and contracting firms, although it is written in a style that appeals to any business. The new, 104 page, expanded edition is in an 8 1/2 by 11 inch format with a four-color cover and 16 chapters with worksheets about creating and implementing a marketing program. There are two new chapters about how businesses can use the Internet as part of an overall marketing strategy."
"There is not another book exactly like it on the market. It has the unusual distinction of being a new book--with a track record, since the first edition sold out in January 1995. Design and business professionals, throughout United States as well as other countries, have found "Blueprint For Marketing" an invaluable guide to creating a complete marketing program. The new chapters about the Internet and worksheets take the reader to the next level in competence when developing a marketing strategy."
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Most helpful customer reviews
5.0 out of 5 stars
Blueprint for Success!,
By Heidi MacLaren (USA) - See all my reviews
This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)
I, too, am the proud owner of a very dog-eared copy of "Blueprint for Marketing". When I was new to the A/E/C industry a friend recommended that I read this book. After returning a borrowed library copy, I immediately bought a new copy of my own and have referenced it innumerable times since then. Recently I had the pleasure of meeting the author, Susan Frost, and I was thrilled to be able to tell her how much use we'd gotten out of her book. It has helped me to teach others in my firm about some of the tenants of marketing services to our industry. We have also been able to adapt her practical advice to develop successful solutions for our business development strategies and specific marketing issues.Easy to digest, practical and specific to our industry, I'm so glad I found this book. I'd highly recommend it.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (2 customer reviews) 4 of 4 people found the following review helpful:
5.0 out of 5 stars
Blueprint for Marketing,
By Sonia Cowart - Published on Amazon.com
This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)
I own a small business. We have used this book so much it is dogearred! It is simple, easy to follow and gives some excellent tips on marketing a small business! It outlines how to put a marketing plan together. I have not found a better book or approach to preparing a marketing plan! It gave us a lot of sources and paths to take in order to market our business! I recommend highly to someone just starting out or wanting to readjust your approach to marketing to todays marketplace! It applies to any business and gives great general examples and some really fresh information!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Blueprint for Success!,
By Heidi MacLaren - Published on Amazon.com
This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)
I, too, am the proud owner of a very dog-eared copy of "Blueprint for Marketing". When I was new to the A/E/C industry a friend recommended that I read this book. After returning a borrowed library copy, I immediately bought a new copy of my own and have referenced it innumerable times since then. Recently I had the pleasure of meeting the author, Susan Frost, and I was thrilled to be able to tell her how much use we'd gotten out of her book. It has helped me to teach others in my firm about some of the tenants of marketing services to our industry. We have also been able to adapt her practical advice to develop successful solutions for our business development strategies and specific marketing issues.Easy to digest, practical and specific to our industry, I'm so glad I found this book. I'd highly recommend it. |
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