From the Publisher
Author, Susan Frost, has written marketing plans for architecture, engineering and contracting firms for 16 years. She has condensed some of her knowledge in the book "Blueprint For Marketing". The book is in it's second edition and has a new cover, price, ISBN and bar code. More than 50% of the text is new. As a second revised edition, it has the unusual distinction of being a new book--with a track record. The first edition, which was distributed nationally, sold out.
From the Author
"The second edition of "Blueprint For Marketing", published by SEF Publications, a division of SEF Consulting Inc., provides guidelines and worksheets to create marketing and public relations plans. This book is specially targeted to architecture, engineering and contracting firms, although it is written in a style that appeals to any business. The new, 104 page, expanded edition is in an 8 1/2 by 11 inch format with a four-color cover and 16 chapters with worksheets about creating and implementing a marketing program. There are two new chapters about how businesses can use the Internet as part of an overall marketing strategy."
"There is not another book exactly like it on the market. It has the unusual distinction of being a new book--with a track record, since the first edition sold out in January 1995. Design and business professionals, throughout United States as well as other countries, have found "Blueprint For Marketing" an invaluable guide to creating a complete marketing program. The new chapters about the Internet and worksheets take the reader to the next level in competence when developing a marketing strategy."
From the Back Cover
What do you need to market your firm? Knowledge, persistence and technology! This book is your tool kit to guide your firm toward the future. This completely revised edition of "Blueprint For Marketing" is updated for today's competitive global marketplace. By reading and applying the concepts in this book, you can create a blueprint for your firm.
Discover how easy it is to: Write a marketing plan. Use the step-by-step outline and the supporting worksheets to complete an annual marketing plan.
Conduct a client survey. Find out what your clients think about your firm's services by following these guidelines.
Eliminate fears of making cold calls. Plan, practice and practice again until you put a smile in your voice and a smile on the other end of the line.
Create a public relations plan. Follow the suggested format and you will notice an increase in client inquiries about your firm.
Use the Internet. Learn how to access and use the Internet to increase visibility and interest in your firm.
This handy reference guide has show hundreds of design professionals how to market their firm. Whether you are a sole proprietor, CEO or marketing director, you will refer again and again to "Blueprint For Marketing".
"This book simplifies the marketing process to make it easy for our managers to understand and apply." (Ralph Petroff, president, ADS Environmental Service, Inc.) "Concise and excellent reading for anyone interested in the nuts and bolts of marketing."
About the Author
Susan E. Frost, president of SEF Consulting Inc. and SEF Publications, a well known expert in her field, has worked with architecture and engineering firms for 16 years. She has written and helped implement numerous marketing plans for firms throughout the United States and has facilitated management transitions for many of these firms. She is a former guest columnist for a regional newspaper and editor of a national marketing newsletter.
