This the pre-"I'm finished with the book" review. I'll write an updated review after I've completed all the lessons.
This is one of the best marketing books I ever have read AND used. I'm continuously implementing the advice given, not simply reading and saying "Oh, that sounds nice", then doing nothing with the information given. Book Yourself Solid will drive you into taking constructive conscious action, as opposed to throwing tons of things together in order to create a quick profit.
This isn't the type of marketing book for someone who is:
1. Looking to make tons of cash ASAP and could give a care less about their customers.
2. Running their own business because it seems like an interesting idea and they're out to impress others.
3. Not doing what they love yet expect to rake in the riches and all the side effects of success.
I have to STRONGLY stress #3. I know business owners who hate what they do, yet feel trapped by the business. They think they can't leave and start all over again. They run around trying to find the latest info on how to make something that isn't working work (the business). Look into your heart and be honest. If you know that it's time to let your business go, let it go. Don't continue to force yourself to doing something you know you don't like. If you read Book Yourself Solid, it just could be the thing to get you out of the door and into something more profitable and enjoyable. Do what you love, it's the first step to success.
This book provides the type of information that's valuable to people who know who they are, what they stand for, and but want create even more social value in the world. I highly recommend doing all of the work laid out in the book, as it will help you create immense amounts of clarity in your life.
I was able to acquire two ideal clients, a business partnership for a large project, and create three potential income streams all within one month of reading the book and using the workbook. Prior to all this, I was spinning my wheels trying to figure out what to do with my life, my future educational plans, and business. The last 50 days have been transformational because I have gone from confused and desperate, to calm, relaxed, and confident. But I have to be honest and say that Book Yourself Solid has been one of two tools I've been using for personal growth. The other one of the Re-Create Your Life: Transforming Yourself and Your World with the Decision Maker Process system by Morty Lefkoe. You can find one of his book here on Amazon. I use his full-on interactive program, it's more comprehensive than the book. However, the book is a great place to start.
As I was saying before...
I have over six years tech business experience, both as an employee and entrepreneur. Never in all of my years have I worked with or for anyone who was totally concentrated on providing 100% true value to the customer. Instead, people were more interested in profit, success, and being cool. As a result, I was consistently in environments filled with confusion, scarcity, and financial struggle. I had the same attitude myself until I realized a few years ago. That's when I realized that life is about building quality relationships, both in business and in your personal life. Wealth is simply a by-product of creating real value consistently. You can't fake that and if you do, then the wealth will not be sustainable. People, money, and opportunities will slip through your hands.
Book Yourself Solid isn't just a business book, it's a guide that teaches you how to build and maintain quality, authentic relationships with people. I've been using it for 5 weeks and I can't put it down. I don't think I ever will!
Hope this review helps! Get the book, you won't regret it :)