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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Paperback]

Michael Port
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Dec 21 2010
The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!


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From the Back Cover

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, Michael Port is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A Training Program for the Price of a Book! Feb. 21 2013
Format:Paperback|Verified Purchase
My career was in training and education and I'm still a seminar junkie. But most eCourses I've taken are just books with a higher price tag. Not so Michael Port's "Book Yourself Solid". It's a training program for the price of a book! He provides a workbook at no extra charge. I found myself getting hung up on the workbook and set it aside so I could better enjoy the book itself. Because I've been studying marketing, there is a lot there that I knew and some I intuited but wasn't maximizing. What surprised me the most was the generosity of his information sharing. I have marked up almost every page so I can return to the ideas I don't want to forget.

I honestly believe Michael wrote this because he wants to help people. That's what trainers do.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
I would recommend this book for anyone who wants to build a solid foundational understanding of what they do, who they do it for, and why it is important. From that foundation Michael holds your hand step by step in creating branding and marketing that you will love and your clients will resonate with. I have had many aha moments while reading this book and applying the exercises to my business and I know that this is a book that will be referenced often as my business grows and prospers. Thank you so much!
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5.0 out of 5 stars Simple, helpful, necessary Feb. 28 2014
Format:Paperback|Verified Purchase
This book is a must for anyone who wants to start a professional business or increase revenues in this type of business.
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4.0 out of 5 stars Good Resource June 2 2013
Format:Paperback|Verified Purchase
Very good information and exercises. A couple of chapters may not have been useful in my situation. The easy to follow steps help to build confidence and motivation.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  254 reviews
49 of 51 people found the following review helpful
5.0 out of 5 stars Great for a beginning business March 10 2011
By Warren - Published on Amazon.com
Format:Paperback
I run a one man chiropractic clinic and I highly recommend this book to any individual starting or about to start a new business. I am a doctor, not a business person. I am quite good at taking sick people and getting them better. I've trained for years in that field, but I have very little business, marketing, advertising experience. After 2 months of trying to gain customers, and people trying to sell me every advertising medium under the sun I found Michael's book. This book is a complete program. It offers guidance on how to organize your business and marketing approach to be congruent and meaningful TO YOU. This book guides you to create an organized marketing strategy in ALL areas of your business. This book took my head that felt like it was spinning out of control, not knowing where to turn, and gave me a compass and plan to navigate marketing and trying to grow my business. It's been 3 weeks since I started reading the book, 1 week since I finished it and I've already doubled my new clients from last month thanks to some very simple concepts Michael introduced me to.
17 of 17 people found the following review helpful
5.0 out of 5 stars Genuinely helpful strategies to improve your business - especially If you are an introvert Aug. 26 2012
By Rachel Collis - Published on Amazon.com
Format:Paperback|Verified Purchase
This book contains the best advice I have read on how to run a profitable service business. I have a read a lot of books like this one. Most of them are disappointing. Most of them seem to contain advice I didn't want to follow. Michael's book is quite different. The strategies are solid. It is advice I can follow without feeling I am yet another person demanding attention and money from an increasingly jaded public. Following just one of the strategies got me a booking immediately.
It is an unusual book because it actually delivers what it says on the title.
I particularly recommend this book to introverts like me who hate superficial 'networking' and want to genuinely connect with people.
Highly recommended.
25 of 28 people found the following review helpful
5.0 out of 5 stars Finally, a business solution that actually works! Nov. 21 2011
By JDean - Published on Amazon.com
Format:Paperback
My business was struggling for the last three months (I had not sold anything for two and 1/2!) when I decided to read your book and print up the free workbook. I decided I had nothing to lose, since I was already doing so poorly. I had only just decided to work with my ideal clients(my first day of reading and doing the exercises), and dump my duds when I signed my first client in nearly three months! What followed was a flurry of sales and new clients that was awesome, but somewhat baffling. I didn't expect success to come so fast. I had only gotten through the fourth exercise in the workbook, and I had signed up one of my biggest accounts in the last two years! When I went to dump one of my dud clients, he apologized and said that he did indeed want to do business, and would I please send him a proposal right away! The flow of ideal new clients has only increased since I've made these changes, and it's not even been one month yet. I'm working just as hard now as I was before, but with a different attitude toward sales and marketing than I've had in too long a time. I believe too many marketers and business coaches shy away from the use of the term "spiritual" in reference to doing business. I'm glad Michael Port is comfortable enough in his own skin to say out loud what most of us already know inside concerning the need to understand that side of marketing and sales. No rah rah hype here. Just good common sense that has become quite uncommon nowadays. If you not only read his book, but DO the exercises from the workbook step-by-step as you go, you will get solid, even awesome results. I'm not booked solid yet, but I'm definitely on my way! This may sound like a cheesy marketing pitch, but I'm going to tell you like it is: Do yourself a favor and get this book. Read it, do what Michael says, put aside any preconceived notions, and see for yourself how and why what Michael Port teaches is different. Quit wasting your time on the rah rah intellectual motivational fluff that you'll regularly find on many bestseller lists (I have a whole library of those). Many have good ideas, and they give great seminars, but most of them don't really walk with you down a path toward lasting change and prosperity.

Thanks a ton, Michael!
19 of 21 people found the following review helpful
5.0 out of 5 stars Getting Me Immediate Results and I Haven't Even Finished It Yet! June 10 2011
By Jennifer Barthe - Published on Amazon.com
Format:Paperback
This the pre-"I'm finished with the book" review. I'll write an updated review after I've completed all the lessons.

This is one of the best marketing books I ever have read AND used. I'm continuously implementing the advice given, not simply reading and saying "Oh, that sounds nice", then doing nothing with the information given. Book Yourself Solid will drive you into taking constructive conscious action, as opposed to throwing tons of things together in order to create a quick profit.

This isn't the type of marketing book for someone who is:

1. Looking to make tons of cash ASAP and could give a care less about their customers.

2. Running their own business because it seems like an interesting idea and they're out to impress others.

3. Not doing what they love yet expect to rake in the riches and all the side effects of success.

I have to STRONGLY stress #3. I know business owners who hate what they do, yet feel trapped by the business. They think they can't leave and start all over again. They run around trying to find the latest info on how to make something that isn't working work (the business). Look into your heart and be honest. If you know that it's time to let your business go, let it go. Don't continue to force yourself to doing something you know you don't like. If you read Book Yourself Solid, it just could be the thing to get you out of the door and into something more profitable and enjoyable. Do what you love, it's the first step to success.

This book provides the type of information that's valuable to people who know who they are, what they stand for, and but want create even more social value in the world. I highly recommend doing all of the work laid out in the book, as it will help you create immense amounts of clarity in your life.

I was able to acquire two ideal clients, a business partnership for a large project, and create three potential income streams all within one month of reading the book and using the workbook. Prior to all this, I was spinning my wheels trying to figure out what to do with my life, my future educational plans, and business. The last 50 days have been transformational because I have gone from confused and desperate, to calm, relaxed, and confident. But I have to be honest and say that Book Yourself Solid has been one of two tools I've been using for personal growth. The other one of the Re-Create Your Life: Transforming Yourself and Your World with the Decision Maker Process system by Morty Lefkoe. You can find one of his book here on Amazon. I use his full-on interactive program, it's more comprehensive than the book. However, the book is a great place to start.

As I was saying before...

I have over six years tech business experience, both as an employee and entrepreneur. Never in all of my years have I worked with or for anyone who was totally concentrated on providing 100% true value to the customer. Instead, people were more interested in profit, success, and being cool. As a result, I was consistently in environments filled with confusion, scarcity, and financial struggle. I had the same attitude myself until I realized a few years ago. That's when I realized that life is about building quality relationships, both in business and in your personal life. Wealth is simply a by-product of creating real value consistently. You can't fake that and if you do, then the wealth will not be sustainable. People, money, and opportunities will slip through your hands.

Book Yourself Solid isn't just a business book, it's a guide that teaches you how to build and maintain quality, authentic relationships with people. I've been using it for 5 weeks and I can't put it down. I don't think I ever will!

Hope this review helps! Get the book, you won't regret it :)
28 of 36 people found the following review helpful
2.0 out of 5 stars Much better material out there May 14 2013
By M. MCCOMBS - Published on Amazon.com
Format:Paperback
First off, I'm not skeptical of Amazon in regards to the reviews here, but it looks like the author "encourages" positive reviews in some way on his own. Too many 5-star reviews that all sound the same.

The author lost me early on with the "fire your customers" thing. I don't disagree that customers that are never pleased, ask for discounts, or slow pay, etc., need to be dealt with, but it's Port's other reasons that seriously make me question his judgement and knowledge of human nature. He implores us to fire customers that BORE us, yes BORE us! And drain us, and other inconsequentials (made that word up).

It's our job to bring in sales. When our work day is done, we change hats and forget the work day. NO ONE should ever get into your head. YOU, and you alone, decide what your mood is going to be; the earlier and better this is understood and practiced, the better.

Port's point of view is the Selling his "Professional Services" is all about HIM. But the best salespeople in history realize that it's about THEM (customers), not about you. The sooner we, as salespeople, can learn empathy and that nothing matters but how we can best serve the needs of others, the better. Try to "walk a mile in their mocassins" and understand their world, ASK them what you can do to help them out in their job. I would highly recommend Bob Burg's "The Go-Getter" over this book. Add some healthy doses of Dale Carnegie and Stephen Covey, and that's 98% of what one needs to succeed in sales, if practiced. Other recommendations would be "The Inner Game of Selling".

We all have our opinions, and there is some valuable info in this book, but for the time and effort you might use on this book, find something else.
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