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Born Modern: The Life and Design of Alvin Lustig [Hardcover]

Steven Heller , Elaine Lustig Cohen

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Book Description

Sept. 15 2010
Alvin Lustig was modern before it was cool. But there has never been a monograph devoted to his work-until now. A genius best known for his book covers and interior design, his theories on design education were precursors to the curricula of some of the most renowned design schools today. Lustig lent his imaginative vision and talent to a wide range of legendary projects, from the groundbreaking architecture of 1940s Los Angeles to magazine covers that have become collector's items. Spanning the breadth of Lustig's tragically brief but prolific career, Born Modern is a must-have for any student or practitioner of design, as well as anyone interested in the history of American visual culture.

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Product Details

  • Hardcover: 208 pages
  • Publisher: Chronicle Books (Sept. 15 2010)
  • Language: English
  • ISBN-10: 0811861279
  • ISBN-13: 978-0811861274
  • Product Dimensions: 31 x 23 x 3 cm
  • Shipping Weight: 1.5 Kg
  • Amazon Bestsellers Rank: #383,085 in Books (See Top 100 in Books)

Product Description

About the Author

Steven Heller is an editor and writer on design.

Elaine Lustig Cohen, wife of Alvin Lustig, is a book and jacket designer and artist.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  7 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Essential for anyone with an interest in design or things of quality Oct. 23 2010
By R. Franks - Published on Amazon.com
I have wished for years that someone would unleash a monograph on Alvin Lustig, and here it is. It does not disappoint. This books covers his whole career in detail, is profusely illustrated and well printed, and worth every nickel. Well done, Chronicle Books.
1 of 1 people found the following review helpful
5.0 out of 5 stars A 'must' for any collection strong in modern design and architecture Dec 6 2010
By Midwest Book Review - Published on Amazon.com
Steven Heller and Elaine Lustig Cohen's Born Modern: The Life and Design of Alvin Lustig packs color images into a coverage recommended for a range of collections, from California libraries to arts. Lustig was at the front of the design revolution and fostered California modernism and the idea that good design was linked to good business. His extensive influence on designers in all mediums makes this first monograph of his works a 'must' for any collection strong in modern design and architecture. Color photos pack this review of all his works.
5.0 out of 5 stars I love it so much I have not even unwrapped it yet. I am saving that beautiful moment for when a personal kindness is required. March 13 2014
By Weefatbird - Published on Amazon.com
Format:Hardcover|Verified Purchase
Steve Heller is forever linked to me for personal reasons unknown to him. All books that are connected with the name Steven Heller, or that are written by him exclusively, are always so educated, informative, and beautifully insightful. They are a joy to read. Check out The Daily Heller.
5.0 out of 5 stars American original gets his due Oct. 26 2013
By Dr. Doom - Published on Amazon.com
Format:Hardcover|Verified Purchase
This beautifully produced and concise history of Alvin Lustig's life and career is fitting tribute to a designer who synthesized the spirit of his times. Words like "verve" and "flair" come to mind. Book also reveals the effortless wit and joy possible with graphic design. Lustig's style help put a stamp on what one thinks of when one thinks of a golden age of original American design. Terrific volume.
5.0 out of 5 stars Born Modern: The Life and Design of Alvin Lustig Oct. 10 2011
By Kenneth Smith - Published on Amazon.com
Format:Hardcover|Verified Purchase
Even if you haven't heard of Alvin Lustig, you HAVE seen his work. An amazing artist, Alvin Lustig's influence on the world of design reached far beyond his short life.

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