Boulevard Photographic is a wonderful trip down memory lane with frequent stops to show us the evolution of how and why car photography has been such an important part of automotive advertising. This book does a wonderful job of tracing the start of car photography from it's early start as a reference for the artists, to commanding high price sets, lavish trips to exotic locations and the perfection of the craft. It is also a wonderful remembrance of some of the great characters in the advertising business in Detroit, whether they are behind the camera, sitting next to the photographer or sitting in a chair in the background yelling orders.
A must read for any aspiring photographer who wants to know how this industry rose to stardom and the people behind the ride. A must read for anyone who has been in the advertising business, especially people like me who lived and played in that era and had the privilege to work with them, to see and remember the good old days. A must read for anyone who has a love of art, for that is what these talented people created everyday, not on canvas to hang in a house or museum, but a photograph that would cause such a stir at the agency and then the client and then ultimately to the consumer who would see the image and decide he or she would not live without it.