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Brain Bugs: How the Brain's Flaws Shape Our Lives [Audio Cassette]

Dean Buonomano , William Hughes
5.0 out of 5 stars  See all reviews (1 customer review)

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Kindle Edition CDN $11.19  
Hardcover CDN $24.00  
Paperback CDN $13.00  
Audio, CD CDN $29.95  
Audio, Cassette, July 11 2011 --  

Book Description

July 11 2011
The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.
--This text refers to the Hardcover edition.

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Review

Intriguing take on behavioral economics, marketing and human foibles. " --This text refers to the Hardcover edition.

About the Author

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. --This text refers to the Hardcover edition.

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By Eric Lawton TOP 500 REVIEWER
Format:Paperback
Our brains are quite wonderful devices but are the product of a long evolutionary process. This book explains, as the subtitle says, how the brain's "flaws" shape our lives, but goes beyond just that. It also explains how some of those "flaws" are actually very good compromises given that we can't have perfect brains, we can only do so much with so much brain tissue and so much energy to power it. The flaws also provide good insight as to how our brains actually work, so when you have finished the book you will understand more of the strengths and weaknesses of your own brain and that of others.
The book also covers some of how advertisers and others can exploit some of our bugs to get us to do things that are not actually in our own best interest, so there is practical value as well.
I enjoyed reading this well-written book, so got entertained and informed at the same time. Strongly recommended.
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