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|Audio Cassette, Jul 11 2011||
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“[An] intriguing take on behavioral economics, marketing and human foibles.” — Kirkus Reviews
“An ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition.” — Sam Harris, author of The Moral Landscape
“A great book, filled with nuggets about how the brain works—and falters—and even some suggestions on how to put it to better use.” — Joseph LeDoux, author of The Emotional Brain --This text refers to the Hardcover edition.
Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California. --This text refers to the Hardcover edition.