- Hardcover: 160 pages
- Publisher: Rockport Publishers; illustrated edition edition (June 1999)
- Language: English
- ISBN-10: 1564965651
- ISBN-13: 978-1564965653
- Product Dimensions: 30.5 x 23.1 x 2.8 cm
- Shipping Weight: 1.2 Kg
- Average Customer Review: 2.8 out of 5 stars See all reviews (5 customer reviews)
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Product Details |
Product Description
Book Description
Quick--get their attention before they turn the page!
That's the challenge today's advertisers are up against. Ant that's what award-winning advertising agency Turkel Schwartz & Partners has been doing for the past 15 years--stopping people in their tracks with powerful marketing messages that do their work quickly and insidiously--often before the viewer even knows what hit them.
Brain Darts is jammed cover to cover with examples of some of the world's most compelling design and advertising. Just open the book and you'll get the point.
About the Author
Turkel Schwartz & Partners is a 42-person advertising agency headquartered in Mianmi's bohemian Coconut Grove district. It has been widely recognized for its strategically disciplined creative approach to print, broadcast and digital communications.
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Most helpful customer reviews
1.0 out of 5 stars
Brain Dead!,
By A Customer
This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)
it's just rehashed, old and boring.....it is chest beating at it worst...It is like a glorified portfolio for the company.
5.0 out of 5 stars
Brain Darts: Smart Creative Made Simple,
By Mike Salisbury (Los Angeles, CA.) - See all my reviews
This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)
"With Brain Darts, Turkel Schwartz & Partners helps people better understand how simple and magnificent creative thinking and problem solving can be. Bruce Turkel's illustrations make the complex and esoteric very clear. His style and humor make the process of learning a joy. Of course, you can't articulate this stuff so well and make it so real without walking the walk, and Bruce Turkel does that part with long strides and a nice bounce in his step. Highly recommended to anyone who wants to get the most out of this visit to the planet..."
1.0 out of 5 stars
"Darts" Misses The Mark,
By A Customer
This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)
For me, this book was a bust. It's not that the creative is terrible: it's just not terribly good.So why give it one star as opposed to, say, two or three? Because of the utter lack of originality that pervades much of the work. For example, the Elbow Beach Resort ads are a pale imitation of Goodby Silverstein's far superior NCL campaign. Likewise, the work for Bet Shira is a shameless ripoff of Fallon's lauded Espiscopal Church ads of the 1980s. And the cover? It seems like a swipe from Target. As a marketing ploy designed to raise the agency's profile and impress potential clients, the book is undeniably brilliant. As a collection of original and daring creative, however, it is sadly lacking.
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