Brain Rules: 12 Principles for Surviving and Thriving At Work, Home, and School Hardcover – Mar 18 2008
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From Publishers Weekly
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest—studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.(Mar.)
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About the Author
John Medina is a developmental molecular biologist. He teaches in the department of bioengineering at the University of Washington and is the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He lives in Seattle with his wife and two sons. --This text refers to the Paperback edition.
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Top Customer Reviews
At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.
Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?Read more ›
Note, if you get the hardcover version, you'll also get a DVD with some video content about each rule and there is a companion website ([...]) with different videos and animations available (tapping into rule #5 on Short Term Memory (Remember to Repeat).
In short, the rules cover: Exercise, Survival, Wiring, Attention, Short-Term Memory, Long-Term Memory, Sleep, Stress, Sensory Integration, Vision, Gender and Exploration.
1. too much sleep is as harmful to learning as too little.
2. gender... well, the whole chapter is cool and no doubt going to get me in trouble if I'm ever having a pint or two and get into a "differences between genders" conversation!
helps you to understand how to learn and retain information. a great read for expecting parents.
Most recent customer reviews
John Medina has concisely and succinctly explained why everyone needs to be cognizant of the latest neuroscience. Thank you John!!!Published 15 months ago by Pat Duncan
This is non-fiction at its finest. A fascinating page-turner of useful information. A must-read for anyone with a brain. Read morePublished on Sept. 19 2011 by Lorne Triska
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