- Paperback: 320 pages
- Publisher: Kogan Page (Jun 1 2000)
- Language: English
- ISBN-10: 0749433132
- ISBN-13: 978-0749433130
- Product Dimensions: 22.8 x 15 x 2.6 cm
- Shipping Weight: 440 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #743,529 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
“A very enjoyable read.” -- Marketing, book of the week
“Easy to read and well written” -- e.Business
“Provides an excellent insight into creating and maintaining an online brand.” -- Marketing, book of the week
“Very accessible and easily digestible, this is a great starting point for companies looking at Internet marketing.” -- Internet Works
“a valuable read for anyone who already has experience of developing an on-line brand presence...extremely useful for someone who has never done it before.” -- e.Business
“Easy to read and well written” -- e.Business
“Provides an excellent insight into creating and maintaining an online brand.” -- Marketing, book of the week
“Very accessible and easily digestible, this is a great starting point for companies looking at Internet marketing.” -- Internet Works
“a valuable read for anyone who already has experience of developing an on-line brand presence...extremely useful for someone who has never done it before.” -- e.Business
Book Description
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
A Must Read,
By Preeti (Chelsea, MA United States) - See all my reviews
This review is from: Brand Building on the Internet (Paperback)
A good insight into the companies' strategy for success particularly in New Zealand and Australia. I found the book insightful and worth my time.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 2 of 7 people found the following review helpful
5.0 out of 5 stars
A Must Read,
By Preeti - Published on Amazon.com
This review is from: Brand Building on the Internet (Paperback)
A good insight into the companies' strategy for success particularly in New Zealand and Australia. I found the book insightful and worth my time.
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