Review
A very enjoyable read. --
Marketing, book of the weekEasy to read and well written --
e.BusinessProvides an excellent insight into creating and maintaining an online brand. --
Marketing, book of the weekVery accessible and easily digestible, this is a great starting point for companies looking at Internet marketing. --
Internet Worksa valuable read for anyone who already has experience of developing an on-line brand presence...extremely useful for someone who has never done it before. --
e.Business
Book Description
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?