- Hardcover: 288 pages
- Publisher: Collins Canada; 1 edition (April 20 2009)
- Language: English
- ISBN-10: 1554683963
- ISBN-13: 978-1554683963
- Product Dimensions: 23.9 x 15.2 x 2.8 cm
- Shipping Weight: 408 g
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Amazon Bestsellers Rank:
#268,580 in Books (See Top 100 in Books)
- #28 in Books > Business & Investing > International > Global Marketing
- #29 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Global
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Product Details |
Product Description
Review
"A kick-ass book! This is a perfectly atypical guide into a relatively unknown world of marketing and advertising. It's the next marketing bible for my collection." -- Erik Hauser, VP, Executive Creative Director of Euro RSCG Impact Founder, International Experiential Marketing Association
"Brand New World brings Madison Avenue to every side street, dirt road, and intersection of the world. Do yourself a favor and read this book before your competition does. Lenderman is sharp, insightful and easy-to-read. You won't be able to put it down." -- Mitch Joel, President of Twist Image and author of Six Pixels of Separation
"Brand New World isn't just a mind-blowing book, it's a cultural adventure." -- Jeremy Gutsche, chief trend hunter at Trendhunter.com and author of Exploiting Chaos
"Lots of marketers will talk about what's going on, but very few will explain why this matters to them--and therefore why it matters to you. This is a great book for anyone looking to make sense of the new global economy through new global brands." -- Max Valiquette, President of Youthography, TV host and pop culture pundit
"Max Lenderman is one of the revolutionaries destined to overthrow dated marketing regimes that still fight for share through a 30 second ad. A must-read book for anyone wanting to be participate in the marketplace of the future." -- Tony Chapman, CEO, Capital C
"Brand New World brings Madison Avenue to every side street, dirt road, and intersection of the world. Do yourself a favor and read this book before your competition does. Lenderman is sharp, insightful and easy-to-read. You won't be able to put it down." -- Mitch Joel, President of Twist Image and author of Six Pixels of Separation
"Brand New World isn't just a mind-blowing book, it's a cultural adventure." -- Jeremy Gutsche, chief trend hunter at Trendhunter.com and author of Exploiting Chaos
"Lots of marketers will talk about what's going on, but very few will explain why this matters to them--and therefore why it matters to you. This is a great book for anyone looking to make sense of the new global economy through new global brands." -- Max Valiquette, President of Youthography, TV host and pop culture pundit
"Max Lenderman is one of the revolutionaries destined to overthrow dated marketing regimes that still fight for share through a 30 second ad. A must-read book for anyone wanting to be participate in the marketplace of the future." -- Tony Chapman, CEO, Capital C
Book Description
To get around a ban on alcohol advertising, a Russian oligarch starts a bank using the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicentre of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announces that anyone using its brand outside the market will be held liable. A Thai company reaches millions of consumers by installing combs in the tangled wires above the streets of Bangkok to promote its hair-care products.
We live in a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing BRIC countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing across the planet. Drawing from over two years of extensive travel and research, award- inning creative director Max Lenderman shares groundbreaking marketing strategies and business models that every savvy marketer and corporate visionary needs to understand.
Brisk, fascinating and a little shocking, Brand New World is both a window and a mirror into the future of global marketing.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (2 customer reviews)
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great read for brand side marketers and agencies alike, Aug 4 2009
By Nicole Itchy - Published on Amazon.com
This review is from: Brand New World: How To Reach Billions Not Millions (Hardcover)
Everybody's looking for the next big thing, and this book helps get marketers a little bit closer to just that. Filled with immediately applicable lessons and insights from some great global creative minds, it can give US marketers that elusive edge we're constantly in search of. Chapters are broken out by BRIC countries (Brazil, Russia, India, China - not exactly in that order) and inspire some great ideas. Definitely skewed toward the agency perspective, but, hey, isn't free agency advice the best kind? It also was an entertaining read -- even humorous at times -- you feel like you're on a kick ass back packing trip with Lenderman as your guide! Well written and useful.
5.0 out of 5 stars
Read this!, July 10 2009
By Barbara Dubois - Published on Amazon.com
This review is from: Brand New World: How To Reach Billions Not Millions (Hardcover)
A refreshing and educational view of how marketing - or branding - works outside of our country. It's an unusual perspective and a story you can learn from.. I found it very helpful for my work in marketing. I recommend it highly.
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