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BrandSimple: How the Best Brands Keep it Simple and Succeed
Allen P. Adamson (Author), Martin Sorrell (Foreword) Average Customer Review:   (1)
In Stock Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 16.95 CDN$ 12.24
From Publishers Weekly
True to such observations as "Simple trumps everything," Adamson boils down his 25-plus years of experience in brand development to provide six clear steps to understanding what makes a good brand. Along the way, the current managing director for Landor Associates (a firm within Young & Rubicam)... Read More |
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