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Branding Miss G _: Third Wave Feminists and the Media [Paperback]

Michelle Miller

Price: CDN$ 28.95 & FREE Shipping. Details
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Book Description

May 15 2008 1894549724 978-1894549721 1

Many feminist organizations know just how hard it is to gain media attention for their cause. This was not a surprise to members of the Miss G___ Project for Equity in Education when they began to lobby the provincial government to include women's studies in Ontario high schools.

To overcome this obstacle, the Miss G___ Project has used creative, eye-catching images to brand its members as third wave activists who are "approachable," more ironically feminine than feminist, catching the attention of a number of mainstream newspapers and magazines. Yet is this the best approach for a feminist organization to take?

In this original and important case study, Michelle Miller takes a critical look at the pros and cons of Miss G___'s media strategies. She lauds the overall success of the group, but argues that it is time for Miss G___ to rebrand its image and build its own media networks by using the alternative press and popular technology. In doing so, the Project can achieve its goal while aligning its vision with its politics.

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About the Author

Michelle Miller earned her Master of Education from the University of Western Ontario and is currently a graduate student at the University of British Columbia where she is working on a Master of Fine Arts in Creative Writing. She has been a member of the Miss G__ Project since 2004.

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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Feminist groups have been around for decades, but getting the steam and attention needed is a difficult endeavor. Sept. 5 2008
By Midwest Book Review - Published on Amazon.com
Feminist groups have been around for decades, but getting the steam and attention needed is a difficult endeavor. "Branding Miss G: Third Wave Feminists and the Media" is the story of one group getting the attention they desired. Their marketing scheme is unique and eye catching, and didn't push the feminist aspect too far - all in the name of bring women's studies courses to Ontario schools. "Branding Miss G" is a message to other famous groups on how to push their messages effectively.

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