Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity [Paperback]

Helen Vaid (Author)

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Product Details

Paperback: 192 pages
Publisher: Watson-Guptill; First edition (Mar 1 2003)
Language: English
ISBN-10: 082305862X
ISBN-13: 978-0823058624
Product Dimensions: 21.2 x 1.5 x 23.5 cm
Shipping Weight: 721 g
Amazon Bestsellers Rank: #880,646 in Books (See Top 100 in Books)

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Product Description

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?

This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.

Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.

• Provides detailed how-to guidance for implementing
a successful branding strategy

• Showcases a number of successful branding implementations

• Packed with 500 full-color examples and illustrations

• Part of the popular Design Directories series, which is featured on www.design-directories.com

About the Author

Helen Vaid is a veteran branding consultant who has worked for Shopsmart.com and Siegelgale. She lives in North London, England.

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 4.0 out of 5 stars (2 customer reviews)

5.0 out of 5 stars Excellent Overview of What Branding Is and What it Can Do For You, July 23 2010

By Dr. Debra S. Gill - Published on Amazon.com

This review is from: Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Paperback)

If you have a message (and don't we all?) this book will show you how to get that message across. By drawing on the examples of classic "branding masters" like McDonald's and Starbucks as well as promising newcomers, Helen Vaid brings a fresh perspective to the world of branding that is clearly grounded in the principles that drive not just emotional excitement but brand loyalty and economic value. Helen's experience, as both an expert advisor to well-known companies and as a senior executive at companies like on-line phenom Snapfish, sparkle on just about every page. The message of this book is simple: that the secrets of branding can be understood and translated into a creative and practical approach that will transform your words into meaning, your logo into an icon, and your promise into a reality. This book delivers that message in an engaging and memorable way that ranks among the many examples of great branding to be found here. The book includes an historical showcase highlighting both U.S. and European brand masters that alone may be worth the price. Whether you prefer simply to grab a quick cup of coffee at McDonald's and look at the wonderful illustrations, or dive into to the subtleties and sophistication of this book as you sip an espresso at Starbucks, you will find this book both useful and inspiring. -Joe Gill

2 of 7 people found the following review helpful

3.0 out of 5 stars What is the value of an interesting snapshot compendium?, Mar 29 2006

By David O. Shantz "DavidShantz" - Published on Amazon.com

This review is from: Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Paperback)

The factors influencing branding are changing so dynamically most of the historical references are going out of date quickly. My opinion is that many of the brands you see leading in this book will likely be replaced by companies that are really paying attention to the possibilities of the future, rather than just reading about the past.

› Go to Amazon.com to see both reviews 4.0 out of 5 stars