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Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion Paperback – Apr 15 2011


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Product Details

  • Paperback: 272 pages
  • Publisher: Kogan Page; Revised edition (April 15 2011)
  • Language: English
  • ISBN-10: 0749462965
  • ISBN-13: 978-0749462963
  • Product Dimensions: 12.7 x 1.7 x 21.6 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #572,080 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"Demonstrates how and why branding can work for everyone who is honest with themselves, their employees, and their customers." -Brandchannel.com

"...highly recommended for any community library business collection and anyone who may have to manage a brand." -Midwest Book Review

About the Author

James Hammond has over 30 years of experience working in brand management and strategy, consulting for many blue chip organizations, including Virgin, Honda, and EMI. He has created and chaired key European conferences on Customer Care and Managing Change.

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Most helpful customer reviews

By Charles Dimov TOP 500 REVIEWER on Oct. 26 2013
Format: Paperback
Filled with both anecdotal and statistical tidbits of information, Branding your Business does great job of getting the reader up to speed on important aspects of branding. Various examples used from corporations, and mixing in direct quotes from leaders in those companies - keeps the material interesting and relevant to real business managers.

James Hammond does a thorough job of stepping through how brands make it into consumer's minds, memories, and the realities of leveraging emotions to make this happen. Interestingly, Hammond also addresses aspects like the senses (smell, taste) - and the impacts these too can have on the customer's brand experience - and your firm. Finally he does also go into the realm of Social Media - briefly.

Although Hammond could have provided more depth on the Social Media portion of Branding your Business - overall this is an excellent read and resource for both professional Brand Managers - and for the Small Business owner who needs to quickly 'figure this out'. Great content!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
Branding your business - nothing new on the horizon Nov. 17 2013
By Francisco - Published on Amazon.com
Format: Paperback Verified Purchase
Unfortunately the book of James Hammond did not meet my expectations. With the exception of some sections and some well-chosen examples, the book presents a framework called "Brand Halo", which is nothing more than an accumulation of clichés without any practical content. It is a book with a lot of talk but little substance.
0 of 1 people found the following review helpful
Branding made easy July 10 2012
By cbehal - Published on Amazon.com
Format: Paperback Verified Purchase
In this book James Hammond takes the concept of branding and makes it easy to understand. There is a lot of technical jargon surrounding branding, but he makes it easy for small businesses to find their identity and associate a brand with that to make them more efficient and more successful. Even though I'm only half way through he has already helped to revolutionize how I think about who I am and want to be as a business.
0 of 1 people found the following review helpful
Great book on branding for small businesses Dec 26 2011
By J. Latour - Published on Amazon.com
Format: Paperback
James Hammond's book "Branding Your Business" is an excellent book on how to promote your small business (or even your non-profit). This book has 18 chapters and contains a little over 260 pages of great information. James keeps you entertained in this well written book and it is one for your library shelf. He provides friendly advice and advises that the reader read the whole book, which I did. Hammond's says that you can "bootstrap" your small business, "but you can't bootstrap your brand." He also provides great examples of companies such as Amazon, Apple, and Coke and how they do their branding. Even if you think this book is for big business, it is not. It is for the small business owner that is trying to capture customers by getting them to love the brand through emotions, perception, and customer experience. Great businesses do this and they do it through their brand! This is a great book on branding (reviewed on Inteljim.com).


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