"Demonstrates how and why branding can work for everyone who is honest with themselves, their employees, and their customers." -Brandchannel.com
"...highly recommended for any community library business collection and anyone who may have to manage a brand." -Midwest Book Review
About the Author
has over 30 years of experience working in brand management and strategy, consulting for many blue chip organizations, including Virgin, Honda, and EMI. He has created and chaired key European conferences on Customer Care and Managing Change.