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Branding.com: Online Branding for Marketing Success
 
 
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Branding.com: Online Branding for Marketing Success [Hardcover]

Deborah Kania (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand.

Book Info

A text exploring the principles of online marketing, giving readers a detailed look at branding in e-business. Shows how to become 'customer-centric,' how to maximize the advantages offered by virtual communication, media, and interstitials, as well as how to pull customers to a company's Web site again and again. DLC: Internet marketing.
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First Sentence
I was introduced to the Internet in 1993. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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5.0 out of 5 stars Very organized and well thought out., July 8 2001
By A Customer
This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic directions that can help all firms that are interested in establishing their on-line brand. Overall, I'd rate this book as one that any manager involved with internet commerce should have on their bookshelf!
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3.0 out of 5 stars Too General, Just another On-line Branding Book, Jun 27 2001
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This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be more like a report for reader to understand what is happening on the interent today, rather than providing useful insight for reader to use in the near future. The tag line of "On-line Branding for Marketing Success" does not seem to fit.

It's good for readers who is not familiar with on-line marketing as this book offers very basic information.This is just another book about Branding via Internet.

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Amazon.com: 3.0 out of 5 stars (3 customer reviews)

1 of 1 people found the following review helpful:
5.0 out of 5 stars Very organized and well thought out., July 8 2001
By A Customer - Published on Amazon.com
This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic directions that can help all firms that are interested in establishing their on-line brand. Overall, I'd rate this book as one that any manager involved with internet commerce should have on their bookshelf!

3 of 4 people found the following review helpful:
3.0 out of 5 stars Too General, Just another On-line Branding Book, Jun 27 2001
By Kok Hoe - Published on Amazon.com
This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be more like a report for reader to understand what is happening on the interent today, rather than providing useful insight for reader to use in the near future. The tag line of "On-line Branding for Marketing Success" does not seem to fit.

It's good for readers who is not familiar with on-line marketing as this book offers very basic information.This is just another book about Branding via Internet.


1.0 out of 5 stars Seriously out of date, April 6 2006
By JinLee - Published on Amazon.com
This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
So much for the impact of online marketing and branding, most of the companies in the book are out of business just 5 years later.
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