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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy [Hardcover]

Martin Lindstrom
4.2 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Sept. 20 2011
Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

Frequently Bought Together

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy + Buyology: Truth and Lies About Why We Buy + Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Price For All Three: CDN$ 49.87

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"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books.  Brandwashed is smart, thought-provoking, and laugh out loud funny."  
-Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics

-“If you buy products, you need to read this book. It's really that simple.”
 - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket

"If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions  -  about both your body and your money - you need to read this eye-opening book."
-Dr Oz, bestselling author of YOU: The Owner's Manual health series.

“Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.”

"A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
-The Boston Globe.

“I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!"
-Tyra Banks

"A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to's a wake-up call that you can't afford to ignore!"
-- Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today
“I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!”
 - Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
“Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from and “the negotiator.” I found his book insightful and informative.”
-- William Shatner

About the Author

MARTIN LINDSTROM, was voted one of the World's 100 Most Influential people of 2009 by Time magazine.  Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most helpful customer reviews
1 of 1 people found the following review helpful
2.0 out of 5 stars nothing new here April 24 2012
By Brian Maitland TOP 500 REVIEWER
Maybe I'm a bit more tuned in but despite a lot of research that went into this, I didn't really find this as mindblowing as I thought I would. It's nothing new as to how advertisers try to manipulate us all but I would have liked to see whether that manipulation actually works. I'm sorry as someone who likes certain brands because they give good value but who also is not swayed when it comes to other items no matter the brand (i.e., do I care what brand toilet paper I use?), I think this book is aimed too much at those who feel corporations are evil. In other words it preaches way too much to the converted.

OK, if that's your point of view, you'll love this book. I tend to think a product stands on its own merit and I'm probably in the minority when it comes to things like this. The fact the author started out trying to live a life without any brand-name products just struck me as more stupid than a brilliant idea to kick off the discussion.

What this book needed was hard analysis of what brands do a good job both as a corporate citizen and offering a quality product. I felt the whole stuff on data mining complete nonsense and typical fear mongering. The whole idea that companies track what we spend has been going on even (shock! horror!) prior to the Internet. Plus if I'm going to have to deal with ads, I personally would rather have ads for thing I'd be interested in than being forcefed ads the old way as on TV and radio (do I really need to know about feminine protection?).

Personally, Barry Glassner's Culture Of Fear was far better in explaining why people act the way they do although its focus was not exclusively on advertising.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Very Interesting Read Oct. 10 2011
This book is a very interesting read into how brands control us, often in ways we never even have thought of. This book will change the way you go shopping.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best Marketing book of 2011 Oct. 31 2011
Format:Hardcover|Verified Purchase
If you haven't read "Buy-ology" go read it first, then Brandwashed will blow your mind. Martin packs this book full of research into how companies are tricking us into buying. It starts when were young, infants are marketed to, just in ways you've never realized. Whether it's fear that drives us or sexual aspirations, Brandwashed uncovers what we really think about in the most peculiar situations that nudge us to buy.
If you're at all interested in the marketing industry you will absolutely love this book. Other topics Mr. Lindstrom covers:
Why we get addicted to lipchap
The hidden power of; Nostalgia marketing, Celebrity (famous people) marketing, and marketing 'hope'.
What credit card companies know about us.
And finished off with an actual social experiment which proves the effectiveness of the most powerful form of marketing, "word-of-mouth".

I think the best marketing book of 2011, I'll be referencing this one again and again.

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