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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired Paperback – May 1 2014


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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired + Pick Me: Breaking Into Advertising and Staying There
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Product Details

  • Paperback: 251 pages
  • Publisher: Tuk Tuk Press (May 1 2014)
  • Language: English
  • ISBN-10: 061541219X
  • ISBN-13: 978-0615412191
  • Product Dimensions: 18.9 x 1.2 x 24.6 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #142,857 in Books (See Top 100 in Books)

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By farin on June 16 2011
Format: Paperback
This book is filled with candid interviews with the best of the best! If you're looking for real advice, look no further. William Burks Spencer has done designers a huge favour by tracking down some of the most influential designers and creative professionals of our time and asking them the questions we are dying to know. If you want to know what creative agencies are looking for when they hire- this is the book for you.

The only thing I would have liked to see is a variety in the type of questions asked. This would have eliminated some of the repetitive answers that were given.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 19 reviews
8 of 8 people found the following review helpful
DON'T YOU DARE GO TO AN AD INTERVIEW BEFORE READING THIS BOOK! March 9 2011
By Emily C. Sengenberger - Published on Amazon.com
Format: Paperback
I've worked in advertising for 10 years and I can't recommend this enough for someone wanting to get into the business or a junior who wants to improve their book. You really start to understand how each agency and each person thinks so you can build a book that will get noticed. Plus, the way Spencer presents the material, you feel like you are right across from each guru, asking the questions yourself. It's so "Insider" it's almost like you are cheating.
6 of 6 people found the following review helpful
Why Didn't Anyone Think To Do This Before? March 11 2011
By Lawrence Bourne Kerr - Published on Amazon.com
Format: Paperback
This is a brilliant idea. Most of these portfolio books are all the same: do a visual solution campaign, do a headline campaign, 5-7 print campaigns of 3 ads, etc, etc. Those books serve a purpose but (1) they are getting really dated as the industry changes faster and faster and (2) they are a one-size-fits-all approach. The industry isn't like that. What they look for at CP+B is going to be very different from McCann. Even within agencies, different people have different opinions. Anyway, this is a totally different format. It's just interviews with creative directors, from Dan Wieden and David Droga level down to senior creatives who would probably see your book before it gets to a CD. Also some recruiters (who are important players in the game) and a couple ad school directors. The questions/topics are pretty consistent: what do you look for in a student portfolio? How important is finish? Can sketches be enough? Long copy? Should you show non-advertising stuff and what kind of stuff works? How to get in touch with the CDs you want to work for, how to interview, job-hunting strategies...etc. It's pretty interesting to see how one creative director has a completely different opinion from another on certain questions. This is a great book for an ad student or someone making their first book. I actually think anyone in the industry would find this really interesting, even if they have a great job. It also gives you good insight into how these people think and what the industry is like, which might be great for someone who just wants to figure out if advertising is for them. However, if you have no experience and have taken no ad classes don't expect this book to teach you how to make an ad. This book is valuable for people who are a little more advanced than that. If you really want nuts and bolts basics about how to come up with concepts, etc. go with "Hey Whipple Squeeze This" by Luke Sullivan or "The Advertising Concept Book" by Pete Barry. Then read this. And you'll probably have to take some classes or go to ad school too. It's getting harder and harder to get into advertising as a creative.
5 of 5 people found the following review helpful
AN ESSENTIAL ADVERTISING BOOK! March 9 2011
By OLDBABY - Published on Amazon.com
Format: Paperback
This is a fantastic book. I've been teaching advertising for the past 6 years and will be adding this to my curriculum this semester. The best thing about this book is that there is no one answer. Really enjoyed hearing all the different opinions from top creatives. I wish I had this book when I was starting out. If you're thinking about advertising as a career this is a must read.
2 of 2 people found the following review helpful
Breaking In March 17 2011
By Pietro Basso - Published on Amazon.com
Format: Paperback
As an ad student that is about to graduate and needs to have his portfolio constantly in check I feel lucky I found this book. Breaking In gave me valid tips and shined a little more light on this moment I am in. Building a portfolio can easily turn into a daunting task and this book helps separate what to do and what not to do based on advices from the greats of advertising. Having access to the opinions of people like Wieden, Goodby, Droga, Tony Granger, who made it big by doing great work and know what they are looking for feels like a privilege. There are obvious traps and questions raised by anyone who is building an advertising portfolio and those "problems" are touched on here constantly as the writer makes similar questions to many top people in advertising, as well as recruiters, getting an array of opinions that ultimately lead to some great conclusions that can help guide you.
1 of 1 people found the following review helpful
Gold April 30 2014
By Andrew Tarr - Published on Amazon.com
Format: Paperback Verified Purchase
One of the most valuable books I've ever purchased. I'm a young writer trying to build a portfolio from home and the amount of advice given in this book is priceless. I'd pay $100 for this book knowing the quality of information it contains and in such abundance. Over 100 interviews with the people that you want to work for. If you're an advertising student or someone trying to break into this industry on their own, this book is a MUST HAVE.


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