What separates the world's extraordinary entrepreneurs from the millions more whose efforts fail to achieve a breakthrough? The most important distinction is whether they have access to the proven entrepreneurial framework that the top performers use to build value and achieve their goals. Without this kind of structure and guidance, even the brightest, most tenacious innovators most often fall short. Now, Breakthrough Entrepreneurship closes the gap. Jon Burgstone is the founding Faculty Chair at the Center for Entrepreneurship and Technology at the University of California, Berkeley. He's studied entrepreneurship for years and advised hundreds of new ventures on how to succeed. Moreover, he practiced exceptional entrepreneurship as the co-founder and CEO of Supplier- Market, an Internet technology firm that sold for $1.1 billion in a record 362 days. Working with business journalist Bill Murphy Jr., Burgstone has now written a book that can help just about any aspiring founder to build a great new venture. Burgstone and Murphy distill key lessons from the experiences of today's most interesting entrepreneurs-people like Peter Thiel (PayPal, Facebook), Jim Koch (Boston Beer Co.), Wendy Kopp (Teach for America), and many, many others. You don't have to be the most knowledgeable person in the field to succeed as an entrepreneur. You don't have to be the founder with the most "advanced" ideas to come out on top. You just need to be the best at recognizing opportunities, minimizing risk, and following through. Breakthrough Entrepreneurship shows you how.
--This text refers to the
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Amazon.com:
4.2 out of 5 stars
28 reviews
12 of 14 people found the following review helpful
5.0 out of 5 stars
Must Read for Aspiring Entrepreneurs
Jan 12 2012
By asub90
- Published on Amazon.com
Format:Hardcover
As a current student and aspiring entrepreneur I have read countless books on entrepreneurship/start-ups and I can confidently say that Breakthrough Entrepreneurship stands above the rest. Similar books approach entrepreneurship by offering either a very generic how-to-guide or simply a catalogue of inspirational anecdotes. BE offers a potent blend of both, and more.
BE breaks down the entrepreneurial process into distinct, critical steps: seeking opportunity, forming a team, raising capital, creating a product/service, monetization, and on. At each step, the authors provide a two-sided deep dive. At one end they describe the importance and implementation of each step, and at the other, they offer pertinent case studies that exemplify the process. With this simple yet powerful, methodical approach to teaching entrepreneurship, BE offers concrete guidance on how to start a company as well as some perspective on how the most successful entrepreneurs have done it.
Ultimately this book is fantastic because it serves dual purposes. You can read it as a novel, inspiring and motivating you to start a venture. But more importantly, you can also utilize BE as a textbook, guiding you at each step of your own entrepreneurial journey.
BE breaks down the entrepreneurial process into distinct, critical steps: seeking opportunity, forming a team, raising capital, creating a product/service, monetization, and on. At each step, the authors provide a two-sided deep dive. At one end they describe the importance and implementation of each step, and at the other, they offer pertinent case studies that exemplify the process. With this simple yet powerful, methodical approach to teaching entrepreneurship, BE offers concrete guidance on how to start a company as well as some perspective on how the most successful entrepreneurs have done it.
Ultimately this book is fantastic because it serves dual purposes. You can read it as a novel, inspiring and motivating you to start a venture. But more importantly, you can also utilize BE as a textbook, guiding you at each step of your own entrepreneurial journey.
4 of 4 people found the following review helpful
5.0 out of 5 stars
Worth reading
Jan 20 2013
By SF Local
- Published on Amazon.com
Format:Paperback
This book is a very fast read. The advice offered in the books is well supported by interesting examples. The book starts with a framework for evaluating business ideas and ends with general advice about leadership styles and the mentality of a successful entrepreneur. By following the systematic approach outlined in this book new entrepreneurs can gain confidence in their ideas and avoid wasting time with bad ones.
11 of 14 people found the following review helpful
5.0 out of 5 stars
Burgstone and Murphy Provide "Max Info For Min Cost" Guide For Entrepreneurship
April 9 2012
By tayar23
- Published on Amazon.com
Format:Hardcover
THIS BOOK IS FOR YOU!
-If you have absolutely no knowledge on the field of entrepreneurship and want to learn
-If you don't have an idea and want to generate a great one
-If you consistently come up with ideas and wants to see if they could turn into a feasible business
-If you have no money to start a business
-If you want insider tips from real successful entrepreneurs
-If you want to have a greater chance of succeeding in starting a business
-If you have that solid idea and want to test and validate it
-If you want to know how to acquire venture capital
-If you work in the corporate world and want to know if entrepreneurship is for you
-If you eventually know want to start a business one day
-If you think you know everything about entrepreneurship (trust me, you don't...)
Burgstone and Murphy lay the foundation for converting an idea into a feasible venture. It will guide you through the earliest steps of creating a business to the most final steps an entrepreneur has to partake in. This book examines a wide scope of business fields and prepares you for success as a entrepreneur in any field you pursue. It breaks down all the tools you need to succeed as an entrepreneur into separate modules that are easy to follow and include supporting case studies.
I have dug through umpteen amounts of articles, blogs, and other resources and can't compare BE to anything I have ever come across. Learn from my mistake, save your time and stop wasting countless hours with other incompetent guides.
Simply put, Burgstone and Murphy provide you with the untold secrets of entrepreneurship through a simple, easy to follow guide that can turn any person regardless of age or background into a highly successful entrepreneur.
-If you have absolutely no knowledge on the field of entrepreneurship and want to learn
-If you don't have an idea and want to generate a great one
-If you consistently come up with ideas and wants to see if they could turn into a feasible business
-If you have no money to start a business
-If you want insider tips from real successful entrepreneurs
-If you want to have a greater chance of succeeding in starting a business
-If you have that solid idea and want to test and validate it
-If you want to know how to acquire venture capital
-If you work in the corporate world and want to know if entrepreneurship is for you
-If you eventually know want to start a business one day
-If you think you know everything about entrepreneurship (trust me, you don't...)
Burgstone and Murphy lay the foundation for converting an idea into a feasible venture. It will guide you through the earliest steps of creating a business to the most final steps an entrepreneur has to partake in. This book examines a wide scope of business fields and prepares you for success as a entrepreneur in any field you pursue. It breaks down all the tools you need to succeed as an entrepreneur into separate modules that are easy to follow and include supporting case studies.
I have dug through umpteen amounts of articles, blogs, and other resources and can't compare BE to anything I have ever come across. Learn from my mistake, save your time and stop wasting countless hours with other incompetent guides.
Simply put, Burgstone and Murphy provide you with the untold secrets of entrepreneurship through a simple, easy to follow guide that can turn any person regardless of age or background into a highly successful entrepreneur.
›
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4.2 out of 5 stars
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