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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Hardcover – Sep 2 2008

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Most Helpful Customer Reviews on (beta) 18 reviews
9 of 9 people found the following review helpful
Best Resource For Creating a Marketing Plan Nov. 16 2008
By M. Crawford - Published on
Format: Paperback Verified Purchase
This is an excellent guide for developing marketing plans! We have all read the typical marketing or business paperback that makes one good point and then reapeats the same thing over and over with numerous "examples". This book is the complete opposite. It is so full of useful information that you will find yourself going back to it time and again to use as a resource. Best of all the author provides a good general template to follow that is useful for small or very large businesses and everything in between. I wholeheartedly recommend it.
7 of 7 people found the following review helpful
A Must Read; A First Read Oct. 8 2008
By Herv - Published on
Format: Paperback Verified Purchase
This straight-forward, well written and practical book is a must read for executives looking to focus their marketing initiatives and improve results. I was skeptical when I received the book based on its relatively short length, but the size of the book is a perfect analogue for Dr. Calkins' approach to the topic: keep it focused to maximize effectiveness. I highly recommend this book as your first read on marketing. If you have already invested countless hours in other marketing books, this one stands in contrast for its approach and the results it yields. If you have clients, you should read this book.
3 of 3 people found the following review helpful
Marketing - the practical guide Nov. 29 2009
By Oscar Trimboli - Published on
Format: Paperback
There are many books on marketing theory but book is about marketing practice
This is the black belt guide to practical and impactful marketing plans
This is about connecting sales and marketing & being credible with finance with the ROI
3 of 3 people found the following review helpful
A Must-Read Marketing Book for 2008 Oct. 5 2008
By Roland Jacobs - Published on
Format: Paperback
I think this is the best marketing book published this year. Tim Calkins presents an incredibly practical and profound review of how to get great impact out of marketing plans. The best news is, this book will save marketers hundreds of hours by helping focus on what's critical. Calkins' approach will also help marketing executives relate better to the C-Suite by bringing them what they need to hear. Highly recommended for marketers, CEOs and consultants alike. I've put these ideas to work with many clients with great results. Calkins also edited Kellogg on Branding, another must read.

Roland Jacobs, CEO, AspireUp and former Chief Marketing Officer, Orbitz
1 of 1 people found the following review helpful
Very useful April 8 2011
By High Expectations - Published on
Format: Paperback Verified Purchase
This book was great! It has useful information, is relevant, and easy to read. Great tips, and practical, helpful guidance on writing a Marketing Plan that is actually worth spending the time to write. I will reference this book again and again.