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The brilliant British comedian Sacha Baron Cohen dips into his stable of pre-existing characters and comes up with a big-screen vehicle for Brüno, a gay Austrian fashionista. Brüno is blond, fame-hungry, and prone to wearing unexpected combinations of lederhosen and hot pants. But it's his runway disaster with an all-Velcro suit that gets him barred from the Milan fashion scene and leads to the cancellation of his TV show. ("For the second time in a century, Austria had turned on its most famous man," he complains.) Clearly, he needs to go to America and share his philosophy--or at least become a celebrity in whatever way possible. Brüno rolls out in a fashion similar to Borat, a combination of a scripted through-line interspersed with scenes of Baron Cohen improvising with people who don't realize they're being set up, Candid Camera-style. About half the time, this reaps some healthy laughs: a sequence with Brüno sitting down for a conversation with a "de-programmer" who claims to cure people of their homosexuality is on-topic, and there's a wild series of interviews with parents so desperate to get their kiddies into showbiz they'll agree to all manner of dangerous and irresponsible childcare. A lot of the humor isn't about Brüno's gayness at all; Baron Cohen is at his best when displaying freakish comic bravery (sitting across from a terrorist, he advises that "Your King Osama looks like a dirty wizard"). But the other half of Brüno simply misses the movie's best targets--homophobia and celebrity culture--by miscalculating the nature of ambush comedy. When Baron Cohen gets former Presidential candidate Ron Paul in a hotel room and begins to undress, Paul isn't showing bigotry by storming out (except in his language); he's understandably reacting to obnoxious behavior in a supposedly professional situation. Too many set-ups fall short of the mother-lode pay dirt that Borat so frequently hit, leaving this a distinctly lesser item in the Baron Cohen portfolio. --Robert Horton
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars
"I want to become the most famous Austrian superstar since Hitler!"-Bruno,
By
This review is from: Bruno (DVD)
After the movie Borat in 2006 Sacha Baron Cohen returned to the big screen in 2009 with another of his characters, gay Austrian (you read that right, it's not Australian) Bruno. 19 years old Bruno is known for hosting what is said to be the most famous German speaking television show outside of Germany "Funkyzeit mit Bruno", a show about fashion and for his flamboyant style. Bruno is doing well in the world of fashion but when he gets fired, his assistant leaves him and his lover dumps him he decides to leave for America in order to become famous by any means.When he comes to America Bruno tries a talent agency to get to stare in a big Hollywood movie and become famous, he unsuccessfully tries to starts a new television show, he does an interview, interviews people and he even tries to become straight amongst other things. He will do anything to get famous and is not ashamed of it. Bruno to me was really funny, there were some moments were I laughed, others were I was in shock and others in which I didn't quite know what to think. There is a lot of nudity and other shocking things in this movie so be aware it's not for children and not everyone will like it because of it. Bruno goes far with homosexuality and if you are not comfortable with this then Bruno may not be for you. I have no problem with it at all and therefore enjoyed the movie and thought the character was great.You may not like what Baron Cohen does but you can't deny his ability to re-invent himself, from his Ali-G character to Borat and others and keep what he does controversial, fresh and interesting . Bruno stands on its own and is not a Borat clone, there are a few similarities but the two are very different while retaining the same style of humour Baron Cohen is known for. If you are easily offended don't watch this, it's a different kind of humour that not everyone can appreciate. When it comes to Bruno it's pretty simple you will either love it or hate it. The rating here on amazon may prove otherwise but it's because of the mix of very positive and very negative review, there is hardly any middle ground.
4 of 5 people found the following review helpful
4.0 out of 5 stars
Better than Borat? Maybe.,
By
This review is from: Bruno (DVD)
Damn, I wish I could give this movie five stars. The ending alone is like...10 stars out of 5. You may ask yourself, "How can Sasha Baron Cohen make an ending worth 10 stars out of 5?" I won't tell you. However I will tell you that I spit out my popcorn laughing.To be honest though, I wasn't crazy about the first half hour of Bruno. Bruno lacks Borat's lovable innocence. Cohen portrayed Borat in such a way that you could almost believe he really was that ignorant of America's customs, cultures, and prejudices. Bruno, on the other hand, lacks that innocence. For the first half hour of the movie he seems way too bent on purposely offending everyone around him. Bruno, you see, is trying to be famous. The fashion world has shunned him, he has tried television and adopting a baby from Africa, but nothing has worked. Bruno realizes to be famous, he must become straight. This is where I think the movie really took off. The humour and pranks just clicked better here. Everything culminates at a cage fighting match after Bruno has become straight (or so we think). Bruno is now a fighter named "Straight Dave," and hundreds of Alabama natives have come to see him fight. However, when his ex, Lutz, shows up, things go awry. How Cohen escaped with his life intact is beyond me. You can say that about many scenes in this movie. From Alabama to the Middle East (or as he calls it, "Middle Earth"), Bruno offends just about everyone he meets and barely escapes with his life. Cohen deserves some sort of medal. He can escape more skillfully than Houdini in some cases. Same with the film crew, who are threatened several times, at one point being told to "get out of my town, you people are sick." The DVD commentary track with Cohen and director Larry Charles sheds some more light on these situations and is actually really enlightening. Be sure to give it a listen at some point. I don't know if I like Bruno more than Borat. As a movie, I would say no. However that ending...oh my God...I can still barely believe it, it was awesome. Four stars, for now.
4.0 out of 5 stars
The Same But Very Different,
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This review is from: Bruno (DVD)
I went into this movie with kind of a jaded "hmmmm" attitude. I've seen Sacha Baron Cohen's three main characters, Borat, Brüno, and Ali G on his TV show, so I had an idea of what was coming. When Brüno came out, I never had a chance to go see it in the theatre, so my first viewing was on DVD. The "hmmmm" attitude was that little bit of squirming doubt about whether or not he could top Borat with this one...and even whether or not he HAD to.As I started watching though, I quickly fell into the same kind of dropped jaw disbelief as I had throughout Borat. Am I really seeing this? Is he really doing that? It seemed new, even though it was the same. The guy just takes it out and runs it out full bore all over again. It's irreverent, rude, stinging in its exposure of societal attitudes, and just downright funny. When you aren't laughing, you're captivated by shock, and that's what Cohen's movies are all about. I kept asking the others in the room with me, "I wonder what his wife thinks about him doing this kind of thing?" The answer was so possible: "She probably just thinks of him as a big kid out playing with his friends." To say it's funnier THAN or not as funny AS Borat doesn't work for me. Yes, it has the same basic structure and formula, but the differences are enough to make it incomparable. Two different characters, two different worlds, two different ratings. Borat was funnier because it was first, and none of us had ever seen anything like it before. Brüno was funnier because it was easier to relate to - instead of some outrageous personality from a different culture, Brüno is a character we might actually encounter in our daily entertainment world. Some of us even know guys like this in our own circles. Bottom line - I loved it. The Special Features are great. I've already watched it about four times since I got my DVD, and can still enjoy (and laugh at) new subtleties each time. The mirror he holds up to society can make a person cringe. Give Brüno a go - it's more of the same, but so very different; if you have a funny bone in your body, you WILL laugh.
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