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Brutal Simplicity of Thought: How It Changed the World [Hardcover]

Maurice Nathan Saatchi

Price: CDN$ 24.69 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Dec 1 2011
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, "Brutal Simplicity of Thought" is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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Product Details

  • Hardcover: 107 pages
  • Publisher: Ebury (Dec 1 2011)
  • Language: English
  • ISBN-10: 0091943310
  • ISBN-13: 978-0091943318
  • Product Dimensions: 1.6 x 18 x 24.7 cm
  • Shipping Weight: 476 g
  • Amazon Bestsellers Rank: #485,803 in Books (See Top 100 in Books)

Product Description


"A beautifully minimalist book." --Good Book Guide

--This text refers to an alternate Hardcover edition.

About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.6 out of 5 stars  5 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Genius Jan. 10 2013
By G. Case - Published on Amazon.com
Format:Hardcover|Verified Purchase
If you know about Sattchi, you will love this. If you don't, then read Phaidon's "?" by Charles Sattchi and then read this! One of the few "it" men still remaining under wraps. You WILL learn from this and, if you are quick, you may be able to apply!!!
3 of 4 people found the following review helpful
1.0 out of 5 stars Don't waste your money May 28 2012
By Portrait painter - Published on Amazon.com
This is simply a few facts collected and placed, one per page, and called a book. You will probably find you already know most of the 'revelations' as I did. Lots of big fonts and all that. Unsurprisingly this is something used in-house by Saatchi, the advertising agency, perhaps an illustration of how to make absolutely nothing look good!
1.0 out of 5 stars a collection of factoids. July 13 2014
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The bike was invented, the paper clip was invented, heinz placed horseradish on a glass bottle, you can eat an ice cream cone, sewage in pakistan and the number zero. This is where kindle fails: if this were a book it would have been returned. If i had previewed it at a bookstore, it would have never been bought. This was a bad joke. I just got conned by one of the richest men in the uk.
1.0 out of 5 stars It is simple! June 19 2013
By Matt - Published on Amazon.com
Too simple....so simple that they even make the effort to find good examples of simplicity. They try to probe that a simple idea can change the world, that is true...but their examples are terrible.
2 of 4 people found the following review helpful
5.0 out of 5 stars Brilliantly Simple Dec 6 2011
By Markie - Published on Amazon.com
I got this book a few weeks ago. It's excellent. It really gets you thinking about how a simple brainwave can make a huge difference and how ideas we take for granted affect our lives in such a dramatic way.

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