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Brutal Simplicity of Thought: How It Changed the World Hardcover – Dec 1 2011

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Hardcover, Dec 1 2011
CDN$ 26.26
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Product Details

  • Hardcover: 107 pages
  • Publisher: Ebury (Dec 1 2011)
  • Language: English
  • ISBN-10: 0091943310
  • ISBN-13: 978-0091943318
  • Product Dimensions: 17.8 x 1.5 x 24.7 cm
  • Shipping Weight: 476 g
  • Amazon Bestsellers Rank: #427,137 in Books (See Top 100 in Books)

Product Description


"A beautifully minimalist book." --Good Book Guide

--This text refers to an alternate Hardcover edition.

About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

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Most Helpful Customer Reviews on (beta) 6 reviews
1 of 1 people found the following review helpful
a collection of factoids. July 13 2014
By Amazon Customer - Published on
Format: Kindle Edition Verified Purchase
The bike was invented, the paper clip was invented, heinz placed horseradish on a glass bottle, you can eat an ice cream cone, sewage in pakistan and the number zero. This is where kindle fails: if this were a book it would have been returned. If i had previewed it at a bookstore, it would have never been bought. This was a bad joke. I just got conned by one of the richest men in the uk.
1 of 1 people found the following review helpful
Genius Jan. 10 2013
By G. Case - Published on
Format: Hardcover Verified Purchase
If you know about Sattchi, you will love this. If you don't, then read Phaidon's "?" by Charles Sattchi and then read this! One of the few "it" men still remaining under wraps. You WILL learn from this and, if you are quick, you may be able to apply!!!
3 of 4 people found the following review helpful
Don't waste your money May 28 2012
By Portrait painter - Published on
Format: Hardcover
This is simply a few facts collected and placed, one per page, and called a book. You will probably find you already know most of the 'revelations' as I did. Lots of big fonts and all that. Unsurprisingly this is something used in-house by Saatchi, the advertising agency, perhaps an illustration of how to make absolutely nothing look good!
The best introduction to the subject of Magick I’ve ever read! Sept. 19 2014
By Rhio9 - Published on
Format: Hardcover Verified Purchase
This book is about magick: the deliberate act of causing things to happen in the material world in accordance, or in conformity, with one’s “will” or one’s intention, which is present in brutal simplicity of thought. The authors have replaced, as it were, ritual, incantation, spell and mantra with pragmatic ad slogans, recognizable logos, icons, pictures and internationally understood signs and wonders. By answering questions that weren’t even asked, they ask more questions about how solutions are created to solve problems. This is not a magical how-to book. There are no instructions, no guidelines, no long narratives, no agenda or partisanship, no one-size-fits-all value system, and no obvious lessons to be learned and mastered. If it’s anything at all, the book is an open invitation to discover and invent one’s own “magick formula” to produce change and transformation, such that being cause in the real world is the natural experience of life itself -- for what it’s worth.
It is simple! June 19 2013
By Matt - Published on
Format: Hardcover
Too simple that they even make the effort to find good examples of simplicity. They try to probe that a simple idea can change the world, that is true...but their examples are terrible.