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Brutal Simplicity of Thought: How It Changed the World Hardcover – Dec 1 2011

5 out of 5 stars 1 customer review

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Product Details

  • Hardcover: 107 pages
  • Publisher: Ebury (Dec 1 2011)
  • Language: English
  • ISBN-10: 0091943310
  • ISBN-13: 978-0091943318
  • Product Dimensions: 17.8 x 1.5 x 24.7 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #593,429 in Books (See Top 100 in Books)
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Product Description

Review

"A beautifully minimalist book." --Good Book Guide

--This text refers to an alternate Hardcover edition.

About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.


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Top Customer Reviews

Format: Hardcover
Amusing, well-written, brilliantly designed, and fantastically interesting. It may not take long to read, but the impact of the contents will last much, much longer. I highly recommend this to the curious, the thinkers and non-thinkers, or anyone who has a small piece of time to learn something new. I definitely did. (p.s. - am I allowed to say that I didn't buy this, I borrowed it from our library? 'Cause I did). Still love ya, Amazon!

Try it, you won't be disappointed. Unless you're a genius and you already know all this stuff. In which case, write your own damn book!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xaa940924) out of 5 stars 6 reviews
4 of 4 people found the following review helpful
HASH(0xaa31e5c4) out of 5 stars a collection of factoids. July 13 2014
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The bike was invented, the paper clip was invented, heinz placed horseradish on a glass bottle, you can eat an ice cream cone, sewage in pakistan and the number zero. This is where kindle fails: if this were a book it would have been returned. If i had previewed it at a bookstore, it would have never been bought. This was a bad joke. I just got conned by one of the richest men in the uk.
5 of 6 people found the following review helpful
HASH(0xaa137a74) out of 5 stars Don't waste your money May 28 2012
By Portrait painter - Published on Amazon.com
Format: Hardcover
This is simply a few facts collected and placed, one per page, and called a book. You will probably find you already know most of the 'revelations' as I did. Lots of big fonts and all that. Unsurprisingly this is something used in-house by Saatchi, the advertising agency, perhaps an illustration of how to make absolutely nothing look good!
2 of 2 people found the following review helpful
By G. Case - Published on Amazon.com
Format: Hardcover Verified Purchase
If you know about Sattchi, you will love this. If you don't, then read Phaidon's "?" by Charles Sattchi and then read this! One of the few "it" men still remaining under wraps. You WILL learn from this and, if you are quick, you may be able to apply!!!
HASH(0xaa13d0d8) out of 5 stars The best introduction to the subject of Magick I’ve ever read! Sept. 19 2014
By Rhio9 - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is about magick: the deliberate act of causing things to happen in the material world in accordance, or in conformity, with one’s “will” or one’s intention, which is present in brutal simplicity of thought. The authors have replaced, as it were, ritual, incantation, spell and mantra with pragmatic ad slogans, recognizable logos, icons, pictures and internationally understood signs and wonders. By answering questions that weren’t even asked, they ask more questions about how solutions are created to solve problems. This is not a magical how-to book. There are no instructions, no guidelines, no long narratives, no agenda or partisanship, no one-size-fits-all value system, and no obvious lessons to be learned and mastered. If it’s anything at all, the book is an open invitation to discover and invent one’s own “magick formula” to produce change and transformation, such that being cause in the real world is the natural experience of life itself -- for what it’s worth.
HASH(0xaa137b7c) out of 5 stars It is simple! June 19 2013
By Matt - Published on Amazon.com
Format: Hardcover
Too simple....so simple that they even make the effort to find good examples of simplicity. They try to probe that a simple idea can change the world, that is true...but their examples are terrible.


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