Brutal Simplicity of Thought: How It Changed the World Hardcover – Dec 1 2011
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"A beautifully minimalist book." --Good Book Guide--This text refers to an alternate Hardcover edition.
About the Author
This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.
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Top Customer Reviews
Try it, you won't be disappointed. Unless you're a genius and you already know all this stuff. In which case, write your own damn book!