- Paperback: 400 pages
- Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (Feb 15 2005)
- Language: English
- ISBN-10: 0070889546
- ISBN-13: 978-0070889545
- Product Dimensions: 27.2 x 21.3 x 1.8 cm
- Shipping Weight: 839 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #302,676 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Good: Building A Dream is recognized as a market leading text that offers a practical, "how to" approach to guiding students and potential small business entrepreneurs through the conceptual stages involved in setting up a business of their own. It is all about building the essential business plan - with many templates, forms, checklists, sample plans and real-life Canadian examples making it the most hands-on text available.
This text offers a strong supplement package, including an Instructor's Resource CD with an IM and PPT slides, Canadian videos offering additional practical examples/cases, and a robust OLC.
This is the book that every potential entrepreneur needs to be successful - the best book on the market for a workbook style approach to the subject
About the Author
Dr. Walter Good is the Head of the Marketing Department at the University of Manitoba, and a graduate of the University of Toronto and Michigan State University. His primary interests are strategic market planning, entrepreneurship, and small-business management.
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Most helpful customer reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars
Very useful if you are thinking of starting a business,
By Yavi The Gun (Toronto, Canada) - See all my reviews
This review is from: Building a Dream (Paperback)
This is a university/college level book, but I find it to be very useful for getting tips, ideas, and concepts if you are thinking of starting your own enterprise. The book covers in broad detail how to create a successful business plan, as well as how to properly estimate all the financials behind it.Excellent read!
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