Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Building Media Relationships [Paperback]

Susan Sommers

List Price: CDN$ 81.95
Price: CDN$ 62.51 & FREE Shipping. Details
You Save: CDN$ 19.44 (24%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Tuesday, April 22? Choose One-Day Shipping at checkout.

Book Description

Oct. 15 2008
A solid media relations plan is one of the most powerful tools a company can draw upon to raise a profile, attract new clients, and generate sales. Building Media Relations, Second Edition, is a comprehensive guide to working professionally and productively with the media. Sommers provides students with the critical theories and strategies necessary for successful media planning and management. Throughout this edition, students are exposed to tools and techniques - from the use of media kits, databases, and event planning, to the necessity of research, analysis, and evaluation - that shape the success of media relations professionals and the businesses they represent. This book is a phenomenal resource for students of Communications or Media and Public Relations as well as anyone who is responsible for generating media understanding and coverage.

Frequently Bought Together

Customers buy this book with Public Relations Writing and Media Techniques (7th Edition) CDN$ 150.37

Building Media Relationships + Public Relations Writing and Media Techniques (7th Edition)
Price For Both: CDN$ 212.88

Show availability and shipping details


Customers Who Bought This Item Also Bought


Product Details


Product Description

About the Author

Susan Sommers is an award-winning journalist, speaker and trainer, marketing consultant, educator, and coach with over thirty years of experience in business communications. She is one of Canada's leading experts in marketing and media relations consulting and training. Susan has developed credit courses in Marketing and Media Relations for Schulich School of Business (York University), University of Western Ontario, Ryerson Polytechnic University, and Sheridan College. She currently teaches through the University of Toronto Continuing Studies, Sprott School of Business (Carleton University), Humber College, and Canadian Fundraiser. For over fifteen years, Susan also has designed and delivered hundreds of workshops, presentations, and in-house training programs for corporations, retailers, small business owners, sales professionals, associations, non-profits and government agencies. She is a popular Keynote Speaker and workshop leader for associations, Boards of Trade, and Chambers of Commerce in North America.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
ARRAY(0xb2306e04)

Look for similar items by category


Feedback