I've seen this book a bit earlier than most as I had the pleasure to do the technical reviewing of it. Normally not too fond of tool books, I really enjoyed reading this one - well to be honest it was quite an addiction for me to read it. I was actually on vacation at my parents home and they thought it was pretty weird for me to lock myself in my dad's computer room to read it for hours.
So why did I enjoy it this much? This book really covers it all ... from setting up a dev environment on your local puter to finetuning your store at the end. In between there is lots of tips on business decisions, never in a dry voice though but full of examples and easily understandable explanations why some things just work and others do not. The writer has a chatty tone which is refreshing to read and never boring.
All admin parameters are explained, contribution installation is demystified and tips for turning your store into a fun and secure shopping experience pop out from all pages. A perfect guide for those newbies who enjoy reading the knowledgebase or forumns but still like to have a book on hand for easy reference. Even a total beginner could build a fab store with the step by step explanations found here.
Especially the security part is a topic often neglected in new shop creation and will distinguish your shop from those which just don't make it. Ditto for looks and functionality to create a pleasant shopping environment for the visitor and an easily managable backend for the shop owner.
As I'm totally in LOVE with osC (geez now that's a secret I tell you here so NOT!!!) I felt like a little sponge while reading the book. Yes there were passages that were new to me too and that I eagerly implemented in my stores. So good for business and so fun at the same time. Enjoy!