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Building Social Business: The New Kind Of Capitalism That Serves Humanity's Most Pressing Needs Hardcover – May 3 2010

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Product Details

  • Hardcover: 256 pages
  • Publisher: PublicAffairs; First Edition edition (May 3 2010)
  • Language: English
  • ISBN-10: 1586488244
  • ISBN-13: 978-1586488246
  • Product Dimensions: 24.2 x 16.2 x 2.4 cm
  • Shipping Weight: 159 g
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #352,155 in Books (See Top 100 in Books)
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Product Description


CHOICE, September 2010
“In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens.” 

Malaysia Star, July 10, 2010
“’Social business is about joy,’ says Yunus. Indeed, and the book itself is joy to read. In modest prose, Yunus tells of undertakings that instill hope. He also gives a lot of ideas, along with nuts-and-bolts practical advice for people who are ready to take the plunge into the world of social business. In the years to come, it seems certain that social business will become an integral part of our economic structure and will positively change the lives of many people.” 
Daily Times (Pakistan), August 7, 2010
“Yunus may be an astute (social) businessman, but he also has a savvy side. He is quick to point out that working for any social business does not mean lowering one’s standards, for they offer employees competitive salaries and benefits; it simply means not profiting from the poor…Yunus has a Nobel Peace Prize 2006 (shared with Grameen Bank) to show for his efforts, and is already playing around with the building blocks of a new poverty-free world order.”
The Spectator, June 2010
“[A] reminder that capitalism can take kindlier forms: microfinance pioneer Yunus explains how he believes social enterprise can redeem what he regards as the failed promise of free markets.”  
Sacramento Book Review, June 22, 2010
“Giving poor people the resources to help themselves, Dr. Yunus has offered these individuals something more valuable than a plate of food, namely security in its basic form…. Dr. Yunus has invoked a new basis for capitalism whereby social business has the potential to change the failed promise of free market enterprise.”
The Independent, June 6, 2010
“There are times when Professor Yunus' aims for Glasgow sound like something out of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time.”
Daily Star (Pakistan), August 1, 2010
“Even a hard-core skeptic would find it difficult not to dream once the magic of Dr Muhammad Yunus' words as presented in the book start to make sense.”
Stanford Social Innovation Review, Fall 2010
“I found much to admire here and in the man, whose work I have long respected. The book is a refreshingly easy read... [Yunus] fills his book with practical examples, tactics, ideas, and insights.”
BusinessWorld (India), September 25, 2010
“Yunus’s approach is balanced and practical. There is no sermonising or the usual ‘we are from the not-for-profit sector and do gooders so we know best’ approach… one cannot but marvel at Yunus’s intense attempts to champion the cause of eradicating poverty. His is a case of a noted economist making a journey into the real world to face real problems and happily using his personal brand to strike tie-ups with leading multinationals to solve these problems. He needs to be read, understood; and he needs to be judged not only on his results, but on the sheer weight of his efforts. In India, good writing on the social sector is woefully inadequate. While high profile outfits such as the Bill & Melinda Gates Foundation have helped raise visibility in the sector, there is still little understanding of social business. This is an excellent read in that space.”


About the Author

Muhammad Yunus was born in Chittagong , Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder and managing director of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.

Karl Weber is a writer based in Irvington, New York. He co-authored Yunus’s best-selling book, Creating a World Without Poverty.

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Format: Paperback Verified Purchase
Repetitive and lacking content.

Premise and foundation are good, but details and execution are lacking.

Overall found it excessively boring and ultimately not helpful.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9b2addbc) out of 5 stars 59 reviews
30 of 32 people found the following review helpful
HASH(0x9b2d090c) out of 5 stars Great Book -- Solving Problems of Capitalism May 22 2010
By Michael Uschold - Published on Amazon.com
Format: Hardcover
This is a superb book on all counts. The author, Mohammed Yunus, is the 2006 Nobel Peace Prize winning economist for his work in micro-credit to end poverty in Bangladesh. Over the years he realized that his micro-lending work resulted in the creation of a very different kind of business, one whose focus is social good rather than profit. He calls it "Social Business". It addresses some of the fundamental shortcomings of capitalism which we are all too familiar with when profits come before people and when the success of the world's economy is predicated on unsustainable growth (e.g. environmental damage, labor abuses). Capitalism also provides no answers for poverty - there is not enough profit there. Indeed, it is part of the cause. Capitalism misrepresents human nature as being mono-dimensional, seeking only to maximize profits.

Yunus takes great pains to explain the concept, addressing many questions he frequently gets. It is different from a regular business in that all profits are rolled back into the business to create more social benefit, rather than paid out as dividends to investors or owners. He compares Social Business to many other efforts and kinds of organizations devoted to creating social good. For example, unlike a charity, Social Business is financially self-sustaining, not having to devote major resources to getting donations. It is attractive for people who wish to support social causes because the money they invest in a social business comes back to them, and can be re-invested to get further social returns. He also discusses NGOs, Social Marketing, Social Entrepreneurism Corporate Social Responsibility and various new kinds of organizations that are popping up.

After expanding on the definition given in is last book, Creating a World Without Poverty: Social Business and the Future of Capitalism, Yunus goes on to give a comprehensive update of what has been going on in the past three years -- which is quite a lot! For example:

* An update on the Grameen-Danon joint venture to produce affordable nutritious yogurt was given. Mistakes were made, lessons were learned, and the future now looks good.
* A new venture between Grameen and Veolia has gotten started to provide safe arsenic-free water in Bangladesh
* A few health care related Social Businesses are described along with the creation of a nursing school to train locals who then work in the villages or overseas.
* Other separate organizations that are cooperating with Grameen are popping up to disseminate knowledge and expertise in Social Business -- e.g. in Germany, Scotland and California.
* Universities are creating programs. There is a Social Business Chair at HEC, a presigious business school in Paris. This is a step closer to Yunus's dream of having a MBA program focused on Social Business entrepreneurship.
* The first annual Social Business Summit was held in November 2009

Yunus also gives a lot of ideas in many different sectors for how you might start your own social business, along with a lot of
nuts and bolts practical advice. One interesting pattern that is emerging in various social businesses is what he calls the "cross subsidisation" business model. The prices are kept very low in the villages where people cannot afford them, and the full market rate is being charged in the cities where people are better off. This is working for health care, yogurt and water.

Overall this is a great book, telling of what might evolve into a massive shift in how capitalist economies operate. Social Business fills an important gap left by capitalism and can also sit comfortable alongside it.

Yunus has spent his whole adult life thinking about these things, and it shows. He even talks about a separate stock market for social businesses.

Oh, the book is also well organized, clear and easy to read.
16 of 18 people found the following review helpful
HASH(0x9b2d09e4) out of 5 stars Just read his other books July 1 2010
By Michael Griswold - Published on Amazon.com
Format: Hardcover Verified Purchase
This book on social business draws a lot from Yunis' other two booksBanker To The Poor: Micro-Lending and the Battle Against World PovertyCreating a World Without Poverty: Social Business and the Future of Capitalism with the exception that it goes a little farther in-depth on the Dannon project and other corporations that are taking notice of the social business phenomenon and producing new ventures. The book also goes further into encouraging people to start their own social business If you've read his other two books, this one has a small amount of new information, but if you've read the other two, you'll most likely notice a lot of repeat information/familiar bits from his previous work. For the person new to social business read his other work before this one.
8 of 8 people found the following review helpful
HASH(0x9b2d0d44) out of 5 stars Read if interested in Social Business, for stuff on Grameen read his first book. April 2 2011
By Michelle Mount - Published on Amazon.com
Format: Hardcover
Another incredible insight from an exeptional man. Make sure to read if you're interested in Social Business. For info on Grameen read his first book. For info on microfinance and social business in general, read his second book. This one is very targeted.

We run a social business in conjunction with the Yunus Center, the book inspired us to change how our company was structured resulting in amazing gains. My major criticism is however, major. Yunus describes various Grameen businesses, though he does not make the distinction which ones are social businesses and which are for profit. The context leaves one to believe that they are all socially structured and the only way one would know to the contrary is to have an on the ground knowledge of Grameen operations. What could have been interesting would be to instead embrace the truth and launch a chapter on why some Grameen companies became for-profit. He would have done well to tackle this ambiguity head on.
7 of 7 people found the following review helpful
HASH(0x9b0d6288) out of 5 stars Social Benefits in Modern Business Sept. 17 2010
By Dr. Joseph S. Maresca - Published on Amazon.com
Format: Hardcover
Building Social Business by Dr. Muhammad Yunus 2010

Reviewed by: Dr. Joseph S. Maresca

This book is an excellent rendition on how to invest in
poor countries while getting a modest return and doing
much good at the same time. The classic profit maximization
model does not produce optimum results because many
working poor simply cannot afford the higher prices.
To some extent, this phenomenom is happening in the
USA. Hence, there are Grameen branches in Brooklyn
and Queens, New York.

Yunus guarantees loans to the poor ; thereby acting as
an intermediary. This is not much different from the
USA government guaranteeing certain loans to
borrowers. The result is that bankers are much more
willing to lend money due to the guaranteed payment.
Borrowers repay in small weekly amounts. Women
have great drive to overcome poverty. The Grameen
Bank lends $100 million dollars a month in
collateral free loans averaging $200 apiece .
The repayment rate is an astounding 98%.

Grameen lends money to beggars to sell toys,
households and foodstuffs door-to-door.
There are 100,000 beggars in the program.
Since implementation of the program, over
18,000 beggars have quit begging.

Grameen offers children of borrowers money to go
to school. And so, 50,000 students are pursuing
medicine and engineering coursework. This program
is microcredit or microfinance at its best. In some
cases, a mother may be illiterate and her children
go on to become physicians and engineers
due to the Grameen Bank.

Grameen Violia Water sells pure water at a price
that the poor can afford. In the future, the
"Artificial Sun" coupled with desalination
may be able to accomplish a similar feat.

The objective of the Grameen program is to
overcome poverty, have a sustainable economy
and have a modest return on the investment.
When loans are paid back, profits are plowed
back into the company not unlike the function
of retained earnings in a for-profit company.

Fabio Rosa has brought solar energy to nearly
750,000 Brazilian homes with no electricity
previously. There is a similar opportunity to do
so for the Palestinians, if the various strategic
constituencies can agree on a workable

Currently, Grameen Telecom, Grameen Energy
and Grameen Well Being serve the poor.
Grameen and Pfizer have a joint cooperative
venture to bring affordable health care to
village clinics through Grameen Healthcare.

A similar cooperative arrangement could be
brought to the Medicaid program here in the
United States in places like Appalachia and
other rural communities where professionals
are hardly ever seen practicing their craft.

The first major attempt to outline Appalachia as a
distinctive cultural region came in the 1890s through
the tireless efforts of the Berea College President .
William Goodell Frost coined the phrase
"Appalachian America" which encompassed 194
counties in 8 states.

The Grameen organizations seek to promote social
business under the umbrella of charitable
organizations and non-profit groups. Universities
and think tanks are another great resource for
Grameen and its people. A successful program
has been underway to cross-fertilize the poor
and the wealthy to deliver affordable bone marrow
transplants for everyone. The assignment algorithms
in linear programming and operations research may
be utilized to bring together donors and patients

Overall, the book is well written by a popular
Nobelist- Dr. Muhammad Yunus. The ideas contained
in this book could be applicable to both
poor and rich countries since virtually every
country on this earth has poor people in
every walk of life .
3 of 3 people found the following review helpful
HASH(0x9b0d62a0) out of 5 stars Profit by any other name is still.... Dec 5 2012
By S. L. Campbell - Published on Amazon.com
Format: Hardcover
This is the only book I've ever read by Muhammad Yunus, so I am basing my comments on his philosophy solely on the content of this book. Previous reviewers have noted that reading his other books first may be more beneficial. Mr. Yunus gives an unambiguous & digestible explanation of his definition of "social business". Nothwithstanding this is a well written book, which many will glean powerful business & humanistic lessons, Mr. Yunus tends to place his philosophy in a "holier than thou" light more often than not. While the heart of the book is about poverty, a running theme is the constant ridicule of traditionally formed businesses, with an overriding assumption that most are profit-obsessed, blood-thirsty, winner-takes-all enterprises; he uses the term "profit-maximizing" companies ubiquitously. What of the hundreds of thousands of businesses around the world that create products & services that improve the quality of life, at very fair prices? What of the local diner owner who serves the best pancakes around, who charges $2.99 a plate knowing people could & would easily pay $3.99, with a wonderful atmosphere that allows families to share a great meal together? What of larger corporations, like Trader Joes & IKEA, who offer fantastic products at affordable prices that allow the average person to improve their quality of life at reasonable cost, just like what Mr. Yunus does in Bangledesh? My point is there are a large number of businesses that are foregoing richer profits to, as he suggests only social businesses can do, "help human beings live better, fuller lives".

The rest of my points: 1- Cross-subsidization IS a form of charity. When you charge one person more for an item SPECIFICALLY so that another can buy it much cheaper, you are instituting charity into the transaction. Exploitation is exploitation. 2- The "grameen ladies" work off commission, PROFITing off their efforts. Unless you are impoverished, everyone else in the world who does this is self-centered & shallow, UNLESS of course you invest money in Grameen and waive your right to a profit...huh? 3- Social businesses, charities, etc. DEPEND on the success & subsequent altruism of the so-called "profit-maximizing" businesses they criticize and behave self-righteous towards. Funny, when the bangledeshi's wouldn't buy the highly nutritious yogurt at the fair price Grameen offered it at, Grameen upped the sugar content and reduced the portion size in order to increase profits so they could survive. Really? They made it more unhealthy in order to increase profits? Interesting! More examples like this abound in the book, especially when he covers the competitive salaries offered at Grameen companies. Profit by another name is still...

Regardless of the tone suggested here, I am a humanist and support the eradication of poverty, and the improvement of life. Overrall, I enjoyed this book, as it facilitated deep introspection. I believe in value for value. I believe in choice. I am not of the social business mindset as HE strictly defines it. I believe that profit is a way of saying "thank you" for a job well done. I do not aim to simply survive. I can forgo a 60% profit margin for a 40% one in the best interest of humanity, as I believe many business people would also do without much thought. I have done this. What I will NOT do is pretend that I do not have a right to define & improve the quality of life sought for myself and my family, simply because I already have electricity.