- Paperback: 164 pages
- Publisher: Natl Assn of Social Workers Pr (Jan 1 1996)
- Language: English
- ISBN-10: 0871012499
- ISBN-13: 978-0871012494
- Product Dimensions: 22.4 x 15 x 1.4 cm
- Shipping Weight: 322 g
- Amazon Bestsellers Rank: #2,099,285 in Books (See Top 100 in Books)
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Product Details |
Product Description
About the Author
Richard L. Edwards, PhD, ACSW, is dean and professor, School of Social Work, University of North Carolina at Chapel Hill. A former president of NASW, he currently serves on the boards of trustees of several nonprofit organizations and frequently consults with organizations.
Elizabeth A. S. Benefield, BA, is assistant dean for Development and External Affairs, School of Social Work, University of North Carolina at Chapel Hill. She has served on the boards of several nonprofit organizations and consulted on fundraising.
Jeffrey A. Edwards, BA, is prospect research analyst, Office of Development, University of North Carolina at Chapel Hill. He has volunteered with a number of nonprofit organizations involved with fundraising.
John A. Yankey, PhD, is Leonard W. Mayo Professor, Mandel School of Applied Social Sciences, Case Western Reserve University, Cleveland. He has served on the boards of numerous nonprofit organizations and frequently consults with organizations.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.0 out of 5 stars (1 customer review)
3 of 3 people found the following review helpful
4.0 out of 5 stars
This book will help any person who works at an NPO that is intimidated by the tasks associated with fundraising., Dec 27 2007
By Jeff Lippincott "JLIPPIN" - Published on Amazon.com
This review is from: Building a Strong Foundation: Fundraising for Nonprofits (Paperback)
I liked this book a lot. It was short, well written, and well outlined. However, I think the book should have been titled "Building a Strong Foundation of Donors." The wording of the title confused me until I read the subtitle: Fundraising for Nonprofits.I got my copy of this book at a half-price bookstore. Since I only paid $16 for it I was pleased. However, I notice that Amazon is selling it for $32. In my humble opinion, I am not sure the book is worth the money. But maybe since the chapter on prospect research was included it is? I'm not sure. I haven't seen prospect research handled in other books as well as it was in this one.
The book has the following seven chapters:
1. The context of fundraising
2. The process of fundraising
3. Fundamentals of planned giving
4. Basics of prospect research
5. Special events
6. Cause-related marketing
7. Putting it all together: An overview
I would have liked it better if Chapter 6 had not been included. Cause-related marketing is a form of partnership between companies and nonprofits. And I didn't find it worthy of a chapter considering the fact that there were none on "major gift solicitation" or "capital campaigns." And since there was a chapter devoted to planned giving I think these two topics should have had their own chapter.
I would have liked the book much more if it had had the following chapters:
1. The context of fundraising
2. Nonprofit executives responsible for fundraising
3. The process of fundraising
4. Fundamentals of an annual giving program
5. Grants and grant writing
6. Special events
7. Solicitation of major gifts
8. Fundamentals of planned giving
9. Capital campaigns
10. Basics of prospect research
11. Putting it all together
But the book as written was a good read and I recommend people responsible for fundraising at their nonprofit give it a read. Try to find it at your library. Even though this book does not provide a formula or step-by-step system to raise funds, it does a wonderful job of telling you what a fundraiser needs to know to build her own successful fundraising program at her nonprofit. 4 stars!
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