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Business Communication [Paperback]

Marty Brounstein , Arthur H. Bell , Dayle M. Smith , Connie Isbell , Alan T. Orr
4.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 69.95
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Book Description

May 3 2010 047067816X 978-0470678169 1
In order to succeed in today's competitive environment, it's imperative that students learn how to speak and write effectively for the business world. Presented in clear, everyday language, Business Communication, Canadian Edition takes the basic concepts that every business professional must know and conveys them in an accessible, easy to understand format. Students will also learn strategies and tools, for successfully applying their communication skills to achieve their goals.  

To meet the needs of a diverse student population, Business Communication, Canadian Edition focuses on the fundamentals, identifies core competencies and skills, and promotes independent learning. The book is organized using a four-step learning process called the CASE Learning System (Content, Analysis, Synthesis, Evaluation). Based on Bloom’s Taxonomy of Learning, CASE presents key business communication topics in easy-to-follow chapters. As a result, students not only achieve academic mastery of business communication topics, but they master real-world business communication skills.


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From the Back Cover

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book’s brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:

  • Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
  • Resolve conflicts effectively.
  • Choose the best words and voice for your audience.
  • Craft persuasive business letters.
  • Avoid common writing mistakes.
  • Plan and lead successful business meetings.
  • Overcome your fears of public speaking.
  • Write winning business proposals.
  • Create a resume that helps you get the job you want.
  • Present yourself professionally in an interview.

 Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series––Business Communication, Finance, Marketing, Business Math, and Real Estate––offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways. --This text refers to an alternate Paperback edition.

About the Author

Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty's consulting work includes one-on-one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee-development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non-profit. He has a bachelor's degree in education and history and a master's degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive. --This text refers to an alternate Paperback edition.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
4.0 out of 5 stars Tools for the Trade Sept. 28 2007
By Steven R. McEvoy HALL OF FAME TOP 100 REVIEWER
Format:Paperback
Business Communication:
Communicate Effectively In Any Business Environment
Marty Brounstein, Arthur H. Bell & Dayle M. Smith
Wiley
ISBN 9780471790778

This book was just released in the spring of 2007. The authors did extensive research and used the materials in the classroom. This is an excellent resource and would be a good tool on the bookshelf in any office or business, or for any student who has to prepare business reports. Like Work term reports. The book goes through the do's and don'ts of business communication and the new business etiquette in an electronic age.

The Sections of the book are:
Part I: Foundations of Business Communication
Part II: The Writing process
Part III: Letters, Memos, E-Mail, and Other Brief Messages
Part IV: Developing Speaking Skills
Part V: Reports and Proposals
Part VI: Employment Messages

This book is packed full of new features and online support to help make the information more accessible and easily applicable, either in the classroom or in the office. There is a website: [...]
It has a pretest and a posttest for each chapter to check your knowledge. You can use the pretest to determine where to focus your effort in the chapter, and the posttest to see how you did. There is also a quiz at the end of each chapter to make sure you have grasped the concepts in that chapter. The book also has some information on new laws regarding emails and the use of them in court and as legal documents.

Some of the other features are an extensive Glossary, and a number of appendices with samples of most of the documents discussed in the book. Also included in each chapter are extensive samples and examples of the different styles commonly used in business documents.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  4 reviews
10 of 10 people found the following review helpful
4.0 out of 5 stars Tools for the Trade Sept. 28 2007
By Steven R. McEvoy - Published on Amazon.com
Format:Paperback
Business Communication:
Communicate Effectively In Any Business Environment
Marty Brounstein, Arthur H. Bell & Dayle M. Smith
Wiley
ISBN 9780471790778

This book was just released in the spring of 2007. The authors did extensive research and used the materials in the classroom. This is an excellent resource and would be a good tool on the bookshelf in any office or business, or for any student who has to prepare business reports. Like Work term reports. The book goes through the do's and don'ts of business communication and the new business etiquette in an electronic age.

The Sections of the book are:
Part I: Foundations of Business Communication
Part II: The Writing process
Part III: Letters, Memos, E-Mail, and Other Brief Messages
Part IV: Developing Speaking Skills
Part V: Reports and Proposals
Part VI: Employment Messages

This book is packed full of new features and online support to help make the information more accessible and easily applicable, either in the classroom or in the office. There is a website: wiley.com/college/brounstein
It has a pretest and a posttest for each chapter to check your knowledge. You can use the pretest to determine where to focus your effort in the chapter, and the posttest to see how you did. There is also a quiz at the end of each chapter to make sure you have grasped the concepts in that chapter. The book also has some information on new laws regarding emails and the use of them in court and as legal documents.

Some of the other features are an extensive Glossary, and a number of appendices with samples of most of the documents discussed in the book. Also included in each chapter are extensive samples and examples of the different styles commonly used in business documents.

In my experience, most textbooks are not well written, or easily accessible to the student or a person looking to work through it on their own. I have a professor at UW who changed textbooks every term because he could never find one he was satisfied with for more than one term. This book would not fall into that category. It is user-friendly, well organized, comprehensible and useful. This book will be referenced for years to come. If you're writing positive business letters, negative messages or trying to write persuasively, this book will give you examples aplenty and the skills to maximize your business communication. Most of those skills will be transferable into writings reports and essays during your time at UW.

This book will be an asset to you throughout your student career and beyond!

(First Published in Imprint 2007-09-29 as 'Short Titles with Varied Depths.')
1 of 1 people found the following review helpful
4.0 out of 5 stars GOOD Dec 23 2010
By Amanda L. Larue - Published on Amazon.com
Format:Paperback
THE BOOK WAS WELL WRITTEN. IT WAS IN A FORMAT FOR EASY READING AND THE MATERIAL WAS RELEVANT. THE ONLY THING THAT COULD BE ADDED WOULD BE MORE VISUAL AIDS AND DIAGRAMS.
5.0 out of 5 stars Good book Feb. 8 2013
By Yomaira - Published on Amazon.com
Format:Paperback|Verified Purchase
The book was good with its terms and definitions although sometimes it would simplified them too much in certain chapters.
5.0 out of 5 stars Great Class May 18 2009
By J. CYBULSKI - Published on Amazon.com
Format:Paperback|Verified Purchase
I needed this text for my college class, it came quickly and as described. Thanks!
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