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Business Communication Today Hardcover – Jun 29 2007

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Product Details

  • Hardcover: 744 pages
  • Publisher: Prentice Hall; 9 edition (June 29 2007)
  • Language: English
  • ISBN-10: 0131995359
  • ISBN-13: 978-0131995352
  • Product Dimensions: 27.4 x 22.4 x 3.6 cm
  • Shipping Weight: 1.7 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #1,531,446 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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By Astrid on Nov. 29 2010
Format: Hardcover
This book I bought because of the course I am taking. But this one is definitely a keeper for long if you want to be a good business communicator. Not to mention if English is not your native language. I recommend it.
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Format: Hardcover
Although I owned the 6th edition, I can say this book is a must have for everyone. Actually I was a silent person and everytime I wanted to talk, I was a bit trouble sometimes, and this book has help me communicating easier, whether it is business or general.
With this book, started with easy to understand short-theory, move into non-verbal communications, divided by step-by-step preparations, suggestions, how-to-practice, then into verbal communications with letters, from routine & persuasive messages into how to deliver bad news (one of the hardest task), how to create report, how to make visual aids, how to make presentations, and how to make a job letter.
One of greatest feature is it provides many sample letters include few other culture or other countries' style letters, and along with it, there's a reason why he or she write that. There's also some tips how to write in e-mail, or make recorded voice for telephone systems.
This is a must have for everyone, include those who never attended this lecture.
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Format: Hardcover
This is a fantastic book. It can be used for reference at home and at work. It helped me fine tune my job resume and also helps in communications between companies at work. Keep this book, you never know when you need a letter format or an outline for some other form of written communication.
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Format: Hardcover
This book is really good to help me understand my course. It was well developed and accounted for basic skills needed for people to develop their skills. It was full of useful, colourful illustrations and easy to comprehend. The exercises were excellent and it did make me really able to detect my mistakes. The book would be helpful for future references (example: attending interviews, writing letters). I wouldn't even trade this book with another since I found it will help me to improve my skills in communicating and writing.
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Most Helpful Customer Reviews on (beta) 27 reviews
9 of 9 people found the following review helpful
Wonderful source for keeping up-to-date with latest trends of communication July 26 2008
By Alessandra - Published on
Format: Hardcover
Well, what can I say, I simply love the book. It has reminded me that when it comes to communication, we are all human beings not machines. We have feelings and different situations at every moment of our lives; we need to remember all this when deciding to play the communication game.

To some, the elements of communication mentioned in the book are taken for granted basics but, for some others, it is a guideline to learn how to communicate better. Simply put, not every one is born with the give of "gap-ping". Let it be face-to-face conversations, emails, letters, blogs, IM and/or all other ways of communications, we must have some guidelines.

This text provides the reader with the guidance of learning basic to professional techniques of communication; not only do we learn how to use clarity, conciseness, etiquette when writing to others, but also teach us to learn to recognize the audience which, in a era of globalization, is of most importance. The authors of the books point out our cultural diversities and remind us to treat each other with respect, patience and understanding.

I could say much more of the text, but as you probably figured out, I am a student and have only read up to Chapter 7. So much to read, so much to learn! I am so thrilled to have come across this book and be able to keep up with the trends of communication and the reminder, that unfortunately, we all need once in a while when it comes to communicate with each other. This book not only applies to professional life but every day life as well. I could go on and on with the thoughts this book has provoked in me but, maybe, I will get back with more to say once I finish reading the book. Do not miss the chance to read it!
14 of 16 people found the following review helpful
How Did This Book Make It To The 8th Edition? Feb. 12 2006
By John Zabroski - Published on
Format: Hardcover
If you are a college professor or instructor, please do not use this book. A far more accessible and technically correct book for your students would be Dale Carnegie's The Leader In You (How To Win Friends and Influence People). While Carnegie's book does not have "reading exercises" like a traditional textbook might, your students will get far more out of reading his book than Bovee's.

I am a senior in college and my Communication for Business Professionals course is using this textbook as the primary learning resource. I feel this book was a waste of my money due to the number of content faults in the 8th Edition. I have not reviewed nor read previous editions.

A major gripe I have with this book is incorrect statements, a polite way of saying the author did not fact-check and proof-read their work. Again, this book is in its 8th Edition and the current layout of this book is discouraging considering the book is supposed to be about communication. I accumulated a list of content faults regarding this book, and will try to share some of them with you to help dissaude you from wasting your money on this book:

(1) Indirectly referring to the United States as a high-context culture, stating that high-context cultures prefer very strict schedules. A few pages earlier, the book contradicts this statement by directly detailing how the United States is a low-context culture.

(2) The book constantly mixes up its point-of-view on what the best way to approach others is. Earlier on, it suggests its important to consider your own feelings first. A few chapters later, it scalds you for putting yourself before others and on several occasions reminds you that "earlier" in the text it referred to how important talking in terms of others desires is. What is the better way? Well, having read Dale Carnegie's book on leadership, I can tell you the best approach is always to "bait the hook to suit the fish" as Carnegie would say. In other words, address your audiences needs before you take into account your own feelings.

Overall, the book tries to be all-encompassing and fails. To cover communication in detail, you cannot be general and all-encompassing. You have to be specific and follow a model for communication.

This book also does not appropriately address large issues in communication, such as PERCEPTION. In business, perception is everything and can lead to you trying to negotiate too hard and costing your company dollars. There is a famous anecdote of Japanese and American businessman sitting across the table from one another negotiating a business deal. After the American finishes discussing his business proposal, he is unnerved by the silence of the Japanese negotiators to the point where he believes something is wrong. The end result, and conclusion of this anecdote, is the American perceived the need to devoid the silence by talking more. In the process, the American lowered his demands and the Japanese negotiators then agreed once the American backed himself into a corner.
10 of 12 people found the following review helpful
The only complete book of business communication March 22 1999
By A Customer - Published on
Format: Hardcover
I did enjoy every page of this book, although I haven't read all of them. It's more an encyclopedia, which you may use in your day-to-day business, than something you will read straight through over the weekend. Very valuable and up-to-date were the chapters about intercultural and e-mail communication. Strong recommendation.
4 of 4 people found the following review helpful
Business Communication Today Sept. 26 2007
By Angelina - Published on
Format: Hardcover
The book combines much useful infomation. Various examples and appendixes are helpful in ordinary (but important) questions. It is a straight-to-the-point book.
5 of 6 people found the following review helpful
What a waste of paper! Feb. 10 2007
By Markus Girstmair - Published on
Format: Hardcover
Reviewer John Zabroski hits on some great points and I have a few more to add.

The book definitely contains some useful information. This is why I give it two stars. Still, the amount of fluff, bloat and redundancy is incredible. It is painful to read through page after page where information is repeated.

For concepts that would need a one inch paragraph for their explanation, the authors occupy a page. The nature of business communication is to be short and to the point. The authors completely fail to convey this essential feature. This book should have comprised of 200 pages maximum, not counting the appendices. Instead it turned into an almost 600 page monstrosity. In my opinion the price of paper is too low. This is why there is so much of it wasted.

In some instances, things can turn outright ridiculous. For example, look at page 269. In the fifth line of the first paragraph the authors list objectivity as a trait of credibility. Then they encourage the reader to exceed this by "Being Objective" (the sixth bullet below the paragraph). Give me a break!

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