- Hardcover: 354 pages
- Publisher: Wiley; 1 edition (July 26 2002)
- Language: English
- ISBN-10: 047083188X
- ISBN-13: 978-0470831885
- Product Dimensions: 23.4 x 15.9 x 2.4 cm
- Shipping Weight: 522 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
#57,110 in Books (See Top 100 in Books)
- #61 in Books > Business & Investing > Industries & Professions > Hospitality, Travel & Tourism
- #65 in Books > Nonfiction > Social Sciences > Customs & Traditions
- See Complete Table of Contents
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Product Details |
Product Description
Meeting News
Chapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's other book, titled "Event Planning The Ultimate Guide."
Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)
Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference
Inside This Book
(Learn More)
First Sentence
There is a specific rhythm or flow that must be incorporated into event design and there is a reason behind every choice from food to program elements. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
There is a specific rhythm or flow that must be incorporated into event design and there is a reason behind every choice from food to program elements. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Packed With Knowledge!,
By
This review is from: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Hardcover)
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
5.0 out of 5 stars
Packed with Knowledge!,
By
This review is from: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Hardcover)
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
5.0 out of 5 stars
Planning for Planners,
By A Customer
This review is from: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Hardcover)
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book. Well-written, this book may save many a person from high blood pressure.
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