The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events [Hardcover]

Allen’s latest offering zeros in on issues involved executing special events. Check out the useful and educational sample proposals. -- Meetings and Incentive Travel Magazine, October 2002, Janet White Bardwell, Associate Editor

Chapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's other book, titled "Event Planning The Ultimate Guide." -- Meeting News

Finally a text book that is fun to read and interesting is not an oxymoron! A must read and reference. -- Ryerson University, Event Management Certificate Program, Duff Shaw CMP CITE

Make sure this guide finds a spot on your bookshelf. It's not an exaggeration to say it covers every aspect. -- Successful Meetings Magazine, November 2002

Make sure this soup-to-nuts bible of event planning finds a place on your bookshelf--or better yet in your briefcase -- Michelle Gillan, Senior Editor, Successful Meetings Magazine

More than 300 pages of practical advice for foolproof planning -- peppered with boldface tips for troubleshooting potential problems. -- Special Events Magazine, November 2002, Lisa Hurley, Editor

The Business of Event Planning is a thorough, well designed, and easy to read book that will be a valuable resource for anyone who works in special events. -- Charity Village Newsweek, September 16, 2002

This book covers everything from strategic objectives to the signing of contracts ... there is little that Allen has overlooked. -- Marketing Magazine, February 2003

This book has it all! It's the key that unlocks the mystery behind event planning -- Leslie McNabb, Senior Manager, Event Planning, Scotia Capital

Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference -- Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)

Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chances. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan and be prepared for the unexpected. The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes: The strategic thinking behind event design; How to prepare winning proposals, and how to understand them if you’re the client; How to determine management fees and negotiate contracts; The safety issues that every planner needs to take into consideration; Designing events in multicultural settings; New technology that makes operations more efficient; Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists; A detailed case study that runs throughout the book – one company that is organizing two very different events.

Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chance. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan, and be prepared for the unexpected. The Business of Event Planning covers all the behind-the-scenes aspects of special events, whether it's an event for thousands or a handful of guests. Before any thought is given to the timing or location of the event, before the menus are selected and the decor designed, there are strategic objectives to be determined, proposals to be written, fees and contracts to be negotiated, and saftey issues to be considered. The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes: * How to prepare winning proposals, and how to understand them if you're the client. * How to determine management fees and negotiate contracts. * The safety issues that every event planner needs to take into consideration. * Designing events in multicultural settings. * New technology that makes operations more efficient (such as online registration and response management, database project management tools, videoconferencing and virtual meetings, and more). * Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists. * A detailed case study that runs throughout the book-- one company that is! organizing two very different events. * Features a companion website with forms from the book, as well as additional material.The Business of Event Planning provides indispensable tools and strategies for anyone who has to plan an event: * Professional event and meeting planners-- seasoned veterans or beginners * Clients who are dealing with planners, suppliers, and consultants * Public relations and communications companies * Marketing and corporate communications professionals * Fundraisers and not-for-profit organizations * Professionals and students in the hospitality and entertainment industries.

Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chance. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan, and be prepared for the unexpected.

The Business of Event Planning covers all the behind-the-scenes aspects of special events, whether it's an event for thousands or a handful of guests. Before any thought is given to the timing or location of the event, before the menus are selected and the decor designed, there are strategic objectives to be determined, proposals to be written, fees and contracts to be negotiated, and saftey issues to be considered.

The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes:

• How to prepare winning proposals, and how to understand them if you're the client.
• How to determine management fees and negotiate contracts.
• The safety issues that every event planner needs to take into consideration.
• Designing events in multicultural settings.
• New technology that makes operations more efficient (such as online registration and response management, database project management tools, videoconferencing and virtual meetings, and more).
• Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists.
• A detailed case study that runs throughout the book-- one company that is organizing two very different events.
• Features a companion website with forms from the book, as well as additional material. Visit www.wiley.ca/go/event_planning.

The Business of Event Planning provides indispensable tools and strategies for anyone who has to plan an event:

• Professional event and meeting planners—seasoned veterans or beginners
• Clients who are dealing with planners, suppliers, and consultants
• Public relations and communications companies
• Marketing and corporate communications professionals
• Fundraisers and not-for-profit organizations
• Professionals and students in the hospitality and entertainment industries

Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living^TM (www.sensualhomeliving.com) and other initiatives.