e-Business Intelligence: Turning Information into Knowledge into Profit: Amazon.ca: Bernard Liautaud: Books

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It is widely acknowledged that businesses today must harness the Net to effectively utilise the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of inter-related methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies such as Eli Lilly, MasterCard and British Airways have created electronic relationships among employees, suppliers, consumers and business partners to boost marketing, customer service, quality control, purchasing and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organisations, while external "information embassies" facilitate their rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualised strategies, he presents specifics on gathering "customer intelligence", sharing product information, optimising supply chains, and performing other critical tasks. --Howard Rothman

Review

"A great roadmap for building your e-business intelligence strategies." -- Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." -- Andrew Clyne, Vice President, Systems Development, MasterCard International

"This book demonstrates the power of harnessing and making use of information." -- Rick Sherlund, Managing Diretor of Goldman Sachs

"Turning information into actionable knowledge is the key to electronic business success." -- Judith S. Hurwitz, President & CEO, Hurwitz Group, Inc.

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Customer Reviews

33 Reviews

5 star:		(23)
4 star:		(5)
3 star:		(1)
2 star:		(1)
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Average Customer Review

4.3 out of 5 stars (33 customer reviews)

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4.0 out of 5 stars Should be read by all managers!, Aug 25 2002

By

Richard Callaby (Bradenton, Florida) - See all my reviews
(REAL NAME)

This review is from: e-Business Intelligence: Turning Information into Knowledge into Profit (Hardcover)

This book was written for managers in mind. This book does not cover technical details of data warehouses or data mining. Given its scope this book accomplishes its task efficiently, with no real wasted anecdotes and personal opinions. The author a well-known expert on business objects really displays his ability to convey the information accurately and illustrates his points well. This will aid any manager get up to speed on the missing information sources that can occur in any business and apply them to their own business. Overall, this book accomplishes what it intends to do and that is to inform the reader on the various methods a business can utilize information to gain efficiency and a competitive advantage in the marketplace.

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5.0 out of 5 stars A must read for any executive., Mar 29 2001

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"jfsebastian" (Atlanta, GA) - See all my reviews

This review is from: e-Business Intelligence: Turning Information into Knowledge into Profit (Hardcover)

As an OLAP suport analyst myself I read this book to get a bigger picture of the BI area. I was impressed with the overall presentation of the subject. This book has inspired several ideas of my own that should allow me to unlock hidden revenue opportunities for my company and my clients. This is a must read for any DB support personnel all they way up to CEO/CIO. BI is projected to be one of the hot growth areas in the next decade and I can see why. Allowing companies to become information democracies permits all level employees to have the power to make decisions based on fact -- not gut feeling. BI will be an essential tool in guiding an organization's strategy in the coming years. Now, if I could just get my managers to read it....

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5.0 out of 5 stars Exactly to the point, Mar 11 2005

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Dan - See all my reviews

This review is from: e-Business Intelligence: Turning Information into Knowledge into Profit (Hardcover)

This book goes exactly to the point that hurts most of the companies even in this days of year 2005. It will take some time to define the standards in this BI industry but definitely this book marks the beginning of it. Other more detailed more sophisticated books might be written by others but the most difficult is to write the first one. Others inspired by this book will probably write new ones.

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Most recent customer reviews

2.0 out of 5 stars Not enough details to be useful
I found this book to be very weak in details and concepts. It's easy to say that companies need business intelligence and throw around some very vague and general facts and... Read more

Published on Aug 19 2003 by Michael

1.0 out of 5 stars No business intelligence, just business promotion
While doing periodical research on the business intelligence subject, I found this book as a new acquisition at the university library; sorry, but it is a long white paper on the... Read more

Published on Nov 26 2002 by Andre Durero