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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – Jul 13 2010


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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (July 13 2010)
  • Language: English
  • ISBN-10: 8126533676
  • ISBN-13: 978-0470876411
  • ASIN: 0470876417
  • Product Dimensions: 19 x 24 x 2.2 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #286 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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16 of 17 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on Sept. 9 2010
Format: Paperback
"Then He said, 'To what shall we liken the kingdom of God? Or with what parable shall we picture it?'" -- Mark 4:30 (NKJV)

You've probably heard the old saying that a picture is worth a 1,000 words. Well, this book has more illustrations, sketches, design flourishes, and graphic displays in it than pages so you can probably imagine how much content it covers. In addition to sharing ideas about business model generation, you'll learn about business strategy, change processes, story telling, design, and creativity . . . among other subjects covered in a few paragraphs or pages. If you haven't read many of the books about business innovation that have come out in the last ten years, you can just use this one to get a brief summary of the key ideas in each of those areas. So your cost per subject is almost nothing. What a bargain!

If you get bored easily, you will like this book. It covers most subjects in almost no space. By using small type, a lot of information is concentrated onto just a few pages.

A lot of my graduate business students tell me that they like books that teach them a lot of the technical terms that business people use. Business Model Generation is excellent for that purpose. It's jammed full of C-level business jargon and lots of flow diagrams of the sort that technology managers and engineers love to use.

So, what is a business model? "A business model describes the rationale of how an organization creates, delivers, and captures value." Got that? "This concept can be a shared language that allows you to easily describe and manipulate business models to create new strategic alternatives."

If that isn't clear to you, the authors offer nine building blocks that give you the whole picture:

1. Customer Segments
2.
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7 of 8 people found the following review helpful By tonzito on Nov. 28 2012
Format: Paperback
I live in a rural town of 3,000 that is a 15 hour drive from any major urban center. My purpose for buying this book was to gain a deeper understanding of how the tool works in light of my inability to partake in the Startup Weekend events or attend courses/workshops in person. I also bought this book as a recommendation for the Udacity course by Steve Blank on The Lean Launchpad. Before purchasing I listened to the Standford's Entrepreneurship Corner podcast on the Business Model Canvas. All in all, I had high expectations for this book.

What I discovered was 1/5th of the book explained how to fill in the blanks and 2/5ths explained the merits of story telling, using illustrations, what is prototyping, the importance of designers. The last 2/5ths focused on how famous management tools like Porter's Five Forces or concepts like Freemium can be represented using the business model. As such, I found 3/5ths of it useful.

As a critique on the Business Model Canvas itself, I felt it should be flipped horizontally for western cultures (reading from left to right, start with customer segments instead of key partnerships).

I'm a big fan of Value Network Analysis. A key component with VNA is linking the deliverable (value proposition) via transaction (channel and customer relationship) to the role (customer segment). Furthering this, there logically flows a linking of these to key activities and then key resources which determine the cost structure. The book fails, in my opinion, to adequately offer techniques for linking. I see that some practitioners of the Business Model Canvas have come over this by using colours, attaching string, drawing arrows, etc... to demonstrate linkages.
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6 of 7 people found the following review helpful By Mike the Strategy Consultant on Sept. 17 2010
Format: Paperback
This is an excellent source book for management / business consultants. It provides a basic framework for defining Business Models. This framework allows you to understand how a business works, on one page. This framework can then be used as a starting point for improvemnt, or even radical change.
The book is full of real examples, as well as suggested creative exercises that can be used to lead a company through stratregic reflection.
I am a consultant and have used the contents of this book with a number of my clients already, with great success.
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9 of 11 people found the following review helpful By Shawn Arora on Feb. 21 2011
Format: Paperback Verified Purchase
This book is self-described as a way to "design tomorrow's enterprises" by "defy(ing) outmoded business models", but there's really nothing new here. It simple goes through the standard business modelling process, but does so with pictures for each part of the process.

If you're new to business models and are looking for the fundamentals, this is a good book; it does show you the elements you need to consider. But if you're considering this book as a new way to look at business models, don't buy it. Yes, the illustrations are nice and they do a great job of design, but don't let that fool you -- there's nothing new here.
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1 of 1 people found the following review helpful By Jay Enns on April 5 2014
Format: Kindle Edition Verified Purchase
I wasn't sure if I should do a business model or not, my sense of urgency was pushing me to just get going, but my prudent decision to slow down and do the model was worth it. Using this book as a reference when developing the model made me factor in all aspects and refine my idea more. Well worth it, and hopefully saved a few headaches down the road.
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