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Business Stripped Bare: Adventures of a Global Entrepreneur [Paperback]

Richard Branson
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

April 6 2010 0753515032 978-0753515037 1st edition
The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

Frequently Bought Together

Business Stripped Bare: Adventures of a Global Entrepreneur + Like a Virgin + Screw It, Let's Do It: Lessons in Life
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Review

"A timely book on business."
Daily Mail

"An interesting read."
— The Economist

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

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2 of 2 people found the following review helpful
Format:Paperback
Once you read this one you will have a lifestyle and role model to look up to. The book is rich with stories that clearly exemplify Brandson's secret to his own success. Read his first book (Losing My Virginity) for better contextualization. Here is a brief summary of the lessons I took from it. Perhaps 95% of Brandson's success comes from hard work, but all these other factors (the remaining 5%) were incremental in shaping his winning attitude. I've changed my behaviour since becoming aware of it, and as a reminder I always keep this summary handy and look at it often. (I can't be reborn again but I still can change my mind-set)

The secret of educating to success is to:

1) Treat a child as an adult (respecting his/her opinions and sharing ideas with them equally): Richard's parents were never shy to discuss sex, drugs and politics openly with him and not judge his personal opinion. This helped Richard to develop his self-confidence and boost his argumentative and social behaviour skills

2) Induce independence and self-reliance (teaching kids to stay in their two feet): similarly, young Richard often found himself searching for a way in-out because his parents forced him to learn how to get and conquest things on his own. Richard learned that desire is great, but to achieve his ambitions through his own hands was even better - it is liberating and forced him to constantly be looking for alternatives

3) Put the need of others first (do not be selfish): since start Richard has been helping others and his family, and was always surrounded by activities.
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5.0 out of 5 stars Wow Jan. 1 2014
Format:Paperback|Verified Purchase
A great book and a better man. Learn from the best about the best and his ways. Got to love it
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Amazon.com: 3.9 out of 5 stars  17 reviews
13 of 14 people found the following review helpful
5.0 out of 5 stars Here's to hopeful, philanthropic capitalism at its true best! Oct. 29 2009
By Robert W. - Published on Amazon.com
Format:Audio CD
For years it's been frustrating to me that none of Richard Branson's books were available on audio, so when this one came out I jumped on it.

Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.

I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.

Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.

So if you want some sound business advice and a solid dose of hope this is the book to read... or listen.
3 of 3 people found the following review helpful
4.0 out of 5 stars Austin Slovak's review of Richard Branson's "Business Stripped Bare" Jan. 4 2012
By Arthur M. Diamond, Jr. - Published on Amazon.com
Austin Slovak's review was made as part of a critical review assignment for the Fall 2011 Economics of Entrepreneurship seminar at the University of Nebraska at Omaha, taught by Art Diamond. (The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
3 of 3 people found the following review helpful
3.0 out of 5 stars mildly entertaining but his ego masks the sun Nov. 12 2011
By Bell Ringer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I wonder if this book is just a publicity stunt to answer all the criticism Branson and Virgin have garnered over the years. The stories are often fun and interesting, it's very well written (likely by a big staff of highly paid writers), and it does give you good insight into the motivations of a good company leader. However, there's something funny about it - it seems too well planned and every once in a while it talks about a sensitive topic, as if the whole point is to reframe Branson's and Virgin's image. I'll admit the manipulation is subtle and masterful, but there nonetheless. I don't know much about Virgin but after reading this, I know more and like the company more. So, I'd say they have a success here. If you can see past the massive ego, it's a fun read and informative.
2 of 2 people found the following review helpful
5.0 out of 5 stars Business Stripped Bare. I love Richard Branson! Aug. 13 2013
By Aistis Zidanavicius - Published on Amazon.com
Format:Hardcover
Even though I admire Richard Branson very much, after reading this book I admire this person even more. Great man who changes the world and great book that can change your mindset and attitude towards the world. Richard is one of my teachers (through the books), and he really makes a big difference in my mind when reading all the experience this great man can provide me with. I believe, he can be a leader for many of you too!

I love the way Richard Branson looks to the world and to the businesses. He is really very inspiring personality, who really has a lot of influence to my life. Business Striped Bare is not the first Richard's book I've got to read, I read almost all of his books and even had a chance to meet him. Since I've started to be interested in Richard my hunger to meet him started to grow. Now I have another dream, and it is to start some great project (business) with this amazing person and work with him together.

This book really blew my mind. It's full of priceless advises which comes from experience of creating one of the biggest brands in the world - Virgin. It really opened my eyes to see more global things and to think more global. The book is distinguished into couple big chapters where Richard explains the most important parts of the business like right people, brand, trust and commitments, failures and learning from them, innovations, leadership and social responsibility. This last chapter really got my attention. I really love how Richard looks to the world from social spectrum. Even though some people might not agree with me, but this man is really changing the world into the better place. All the projects he describes in the book are really of great value (and I don't mean value in money). All the innovations Richard is trying to develop are so amazing that it really will change the face of the world in couple of years. That's where my mind stops to look at small things and tries to see big opportunities and really valuable (not just in money) things. We all can do something but after reading and understanding some of Richard's thoughts it becomes so strange to care about just any worthless thing.

One of the things that really inspired me a lot was the board of old and very respectable people from the entire world. For those who have never heard of this, it's a group of people who meet to discuss the global problems of the world and none of them is politician or has any other interest except really big experience in life and a wish to make world a better place. This really made me to dream one day to be one of those people.

Considering all above I can say that Business Striped Bare is a very strong book. I really recommend it to everyone who really are in business and want their business to grow big. Richard managed to create such an amazing empire and he really has so many advises which could be used to be successful. Epilogue of this book is even stronger and for the end of this review I would like to share one quote: "It's possible to choose different ways in this life, and it's extremely important to choose the right one. And like it's not enough, it's not good choice to choose nothing, because such attitude to life really ensures failure".

So, tell me, what way in life do you choose?
2 of 2 people found the following review helpful
5.0 out of 5 stars Great advice for all levels of business June 12 2012
By DanStratton - Published on Amazon.com
This is the second time I have listened to Sir Richard Branson's book, but the first time I have reviewed it. Richard Branson is a fascinating entrepreneur. Struggling in school, he started a newspaper for students. It quickly grew in popularity to the point he received an offer to sell it. He immediately turned that money into the music business, reselling vinyl albums by mail cheaper than the corner shops. The next logical step was to create a recording studio and begin promoting bands. From there, things continued to grow and grow. The result of his willingness to strike out into areas he knew nothing about became known as the Virgin group of brands.

Business Stripped Bare is a look at Branson's business philosophy and brand genius. He shares the story of how he built the brand and why he feels it is successful. He is brash, challenging, energetic and doesn't subscribe to stuffiness on any scale. He believes in keeping businesses as small as possible (100 employees where possible), empowering employees to make decisions and energizing them around the brand.

The Virgin Group is one of the largest privately held companies in the world and this inside look at how they approach business is fascinating to me. Branson's easy-going, chatty-style of writing is engaging. He provides story after story demonstrating his core beliefs on building a business. More than most business books, I found the advice useful and entertaining. While not a step-by-step manual, he covers the more intangible aspects of success, such as keeping employees engaged, dreaming big, where to never compromise, how to recognize and capitalize on opportunity and how to learn from mistakes.

There are few global business leaders I would like to meet. Branson is one whom I would. Judging from his writing style, I think I would l even be comfortable talking with him. Perhaps this book is ghost written, but the style matches what I have read about him in the news. He seems like a normal guy who made it big. He isn't afraid to let it all hang out on the line in promotion of the company, even if it means bungee jumping from a helicopter or showing up naked to a product release. He does things on his terms and no one else's. He believes in his people and is relentless in the pursuit of of perfection for the customer service and safety.

One thing I took away from his book is the importance of constant observation. He carries a notebook with him everywhere he goes and writes down every observation. Everything from worn carpet on a plane, salt shakers on trains to ideas for improving cell phone offerings go into the book for review and implementation. He prides on Virgin's ability to rapidly adapt and execute change quickly to meet customer needs and expectations. I believe they are richly rewarded for this attention to detail. There is a lot to be learned from his approach.

Business Stripped Bare: Adventures of a Global Entrepreneur is a book every entrepreneur should read and reread. I believe his advice to be sound and immediately adaptable to any size business. I am attempting to implement as much as possible within my own company, even though it is far from entrepreneurial. Of course, I also try to apply it to the virgin brand of my own. If I have even a half a grain as much success as he has, I'll be satisfied.
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