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Business Stripped Bare: Adventures of a Global Entrepreneur
 
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Business Stripped Bare: Adventures of a Global Entrepreneur [Hardcover]

Richard Branson
5.0 out of 5 stars  See all reviews (1 customer review)
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Product Description

Review

"A timely book on business."
Daily Mail

"An interesting read."
— The Economist



From the Trade Paperback edition.

Product Description

The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.


From the Trade Paperback edition.

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5.0 out of 5 stars Fantastic book! Inspiring, educational and entertaining..., Dec 10 2010
By 
Once you read this one you will have a lifestyle and role model to look up to. The book is rich with stories that clearly exemplify Brandson's secret to his own success. Read his first book (Losing My Virginity) for better contextualization. Here is a brief summary of the lessons I took from it. Perhaps 95% of Brandson's success comes from hard work, but all these other factors (the remaining 5%) were incremental in shaping his winning attitude. I've changed my behaviour since becoming aware of it, and as a reminder I always keep this summary handy and look at it often. (I can't be reborn again but I still can change my mind-set)

The secret of educating to success is to:

1) Treat a child as an adult (respecting his/her opinions and sharing ideas with them equally): Richard's parents were never shy to discuss sex, drugs and politics openly with him and not judge his personal opinion. This helped Richard to develop his self-confidence and boost his argumentative and social behaviour skills

2) Induce independence and self-reliance (teaching kids to stay in their two feet): similarly, young Richard often found himself searching for a way in-out because his parents forced him to learn how to get and conquest things on his own. Richard learned that desire is great, but to achieve his ambitions through his own hands was even better - it is liberating and forced him to constantly be looking for alternatives

3) Put the need of others first (do not be selfish): since start Richard has been helping others and his family, and was always surrounded by activities. By helping others he learned that he is actually helping himself

4) Think of ways to make honest money (busting the entrepreneurial spirit): parents or important figures setting the example and challenges

5) Thinking of how to improve and change things (break the rules): as you know this is the core of Virgin's culture. Think outside the box and challenge the status quo by putting ideas diplomatically and through meaningful ways

6) Connect the theory in class with real problems in life (what's the reason behind all that school training?): Richard always had the `let's do it' tactical attitude. He always believed in training for a purpose, not only for the sake of the theory

7) Keep neither a TV nor a radio (keep a journal instead): Writing and adventure are Richard's passions. As a young reporter he learned at early age that by writing you find time to think, follow and reflect about ideas, mistakes, teachings and goals

8) Learn from others (they hold the knowledge after all): still today we see Richard on the media nurturing network and connections in all fields. His lesson is that you can't impossible know everything, so surround yourself by great people, the ones that are greater than you in any aspect

9) Be competitive (in a healthy way): sports, work and group activities teach you how to work in teams and provides the motivation to challenge and improve yourself

10) Have fun while you stepping out of the comfort zone (you've got just one life): think strategically, do what you like and believe, link enjoyment with business/work life

11) Don't try to do everything (it's impossible): prioritize, delegate and create succession are key for expansion and growth
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.4 out of 5 stars (11 customer reviews)

10 of 11 people found the following review helpful
5.0 out of 5 stars Here's to hopeful, philanthropic capitalism at its true best!, Oct 29 2009
By Robert W. Barnwell "BobTheCopywriter" - Published on Amazon.com
This review is from: Business Stripped Bare: Adventures of a Global Entrepreneur (Audio CD)
For years it's been frustrating to me that none of Richard Branson's books were available on audio, so when this one came out I jumped on it.

Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.

I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.

Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.

So if you want some sound business advice and a solid dose of hope this is the book to read... or listen.

1 of 1 people found the following review helpful
4.0 out of 5 stars Inspiring and fun!, May 21 2011
By koirrah - Published on Amazon.com
This review is from: Business Stripped Bare: Adventures of a Global Entrepreneur (Hardcover)
Truly inspiring and fun book. Richard first of all is truly a unique and fun personality. The message of the book in short is to "Try!". Whatever you aspire in your life, you must go for it. From business POV book doesn't give that much of concrete advices; As Richard puts it, every company is different and you just must learn by doing. Overall, the book is easy and fun to read, and gives truly great reading experience!

3.0 out of 5 stars from cut-rate records to $4billion - maybe he knows something..., May 16 2012
By Them - Published on Amazon.com
If you picked up Sir Richard Branson's "Business Stripped Bare: Adventures of a Global Entrepreneur" expecting to read the inside story of his sprawling business empire, an empire that reaches across multiple continents, industries and, if he has his way, planets, you will be disappointed. That's not the "bare" that Branson is "stripping.

Instead, Branson is talking about his theory of business and how it can apply to yours. [to read more of this review, please go to [...]]
 Go to Amazon.com to see all 11 reviews  3.4 out of 5 stars 
 
 
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