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Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy
Martin Lindstrom , Paco Underhill
Average Customer Review: 4.3 out of 5 stars  See all reviews (10)
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"A page-turner"-Newsweek" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”... Read More

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