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Buyology: Truth and Lies About Why We Buy
Martin Lindstrom (Author), Paco Underhill (Foreword) Average Customer Review: Available from these sellers.
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"A page-turner"-Newsweek" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”... Read More |
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