Book Description
Leading headhunter Roz Goldfarb reveals her time-proven secrets for survival and success in the graphic design industry. Through her work with hundreds of corporations around the world, she provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers.
Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read.î óDesign Management Journal.
Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read.î óDesign Management Journal.
From the Publisher
Few fields have been as profoundly altered by technological and cultural changes as graphic design. Developments in technology have changed the way and speed at which design business is done, while the skyrocketing profile of the industry itself has opened new career avenues for design professionals. To fully benefit from these new opportunities, it is crucial for graphic designers to have a clear understanding of their profession and their role in the business world at large. Design professionals seeking their first or next permanent positions now have a potent tool at their disposal. A leading authority on the placement of design personnel, Roz Goldfarb, reveals the secrets of surviving and thriving in Careers by Design: A Business Guide for Graphic Designers, third edition.
From the Author
Through working with hundreds of corporations and firms nationally and internationally, Goldfarb has developed extensive insights into creatively driven business. "Successful designers share a passion for design that is an essential component of their lives," Goldfarb notes, comparing designers to other artists. "But design is a business, driven by many motivating business factors."
From the Inside Flap
In defining the business of design today, Goldfarb has sought the opinions and insights of a wide range of industry experts. In its thoroughly updated and revised edition, Careers by Design examines the criteria for hiring, the internal structure, and business strategies of the changing design world. This guide highlights the role that technology plays in designers' careers and studies the creative products geared to those making career decisions. Through its intensive survey of graphic design, this guide details: • "hot" new career opportunities created by changes in traditional and interactive media • salary expectations and negotiations • areas of design specialization • checklists for achieving career goals • resumes and portfolios • talents and personalities most apt to succeed • university and college design programs
The up-to-the-minute inside tips of Careers by Design make it a must-have for professionals contemplating change as well as students in all disciplines of design.
About the Author
Roz Goldfarb founded and heads Roz Goldfarb Associates, a specialized, full-service recruitment agency based in New York City. The agency places creative and managerial personnel in marketing communication firms, corporations, and advertising agencies nationally and internationally. While actively engaged in recruitment, Goldfarb's responsibilities additionally include establishing mergers, acquisitions, and new business ventures, as well as acting as a management consultant.
She is a multi-disciplinary person whose skills emanate from many years of hands-on business management, coupled with her early training as a sculptor and painter and her tenure as the director of Pratt Institute's Associate Degree Programs, where she hired and trained numerous faculty and developed programs, design curricula, seminars, and foreign programs.
Goldfarb frequently addresses professional groups and numerous educational institutions about career opportunities and the changing design environment. Recent engagements include the HOW Conference, the International Institute for Research, the Design Management Institute, the Association of Professional Design Firms, and the AIGA National Conference. She has been a visiting guest lecturer and critic at Syracuse University, FIT/State University of New York, Art Center College of Design, the Academy of Art College, the Los Angeles chapter of the AIGA, the Parsons School of Design, and Pratt Institute. In 1987, she established a scholarship with the Art Directors club of New York to further the education of talented design students who require scholarship aid.
She holds a master of fine arts degree from Pratt Institute and a Bachelor of arts degree from Hunter College of the City University of New York, where she studied painting with Robert Motherwell.
She is a multi-disciplinary person whose skills emanate from many years of hands-on business management, coupled with her early training as a sculptor and painter and her tenure as the director of Pratt Institute's Associate Degree Programs, where she hired and trained numerous faculty and developed programs, design curricula, seminars, and foreign programs.
Goldfarb frequently addresses professional groups and numerous educational institutions about career opportunities and the changing design environment. Recent engagements include the HOW Conference, the International Institute for Research, the Design Management Institute, the Association of Professional Design Firms, and the AIGA National Conference. She has been a visiting guest lecturer and critic at Syracuse University, FIT/State University of New York, Art Center College of Design, the Academy of Art College, the Los Angeles chapter of the AIGA, the Parsons School of Design, and Pratt Institute. In 1987, she established a scholarship with the Art Directors club of New York to further the education of talented design students who require scholarship aid.
She holds a master of fine arts degree from Pratt Institute and a Bachelor of arts degree from Hunter College of the City University of New York, where she studied painting with Robert Motherwell.
