CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time: Amazon.ca: Paul Greenberg: Books

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Book Description

"Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers." --Pat Sullivan President & CEO, Interact Commerce Corporation"Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor. They would be wise to read Paul's book so they can get the insider's perspective and the experts' opinions." --Brent Frei, president, CEO and co-founder of Onyx Software "Get CRM right and your company wins in the online economy. Get it wrong and you are not even in the game. You need guidance by an expert and a book that is insightful, practical, comprehensive and fun to read. Paul Greenberg is the expert and this is the book." --Peter Keen, president, Keen Innovations and author of From .com to .profit and The eProcess Edge "This book is a must-read for anybody who wants to master the management of Customer Relationships, which has become a key business issue of our times. Paul Greenberg has done a masterful job in clarifying the issues that surround the CRM s pace." --Scott Fletcher, president, epipeline

From the Back Cover

There is no room for lagging in the 21st Century New Economy.

Lagging means lost customers, which means damage to the bottom line. But how do you not lag when customers are moving lightning fast to demand constant changes in the speed to complete their transactions? How do you keep your customers when the move to another company is nothing more than a mouse click and a minute away?

CRM is the answer. Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time.

CRM at the Speed of Light reveals winning strategies for leveraging the latest technologies to acquire and retain customers, even when the competition is fierce. The problem with CRM is not that it is a strategy that relies on a technology, but that the landscape is complex and mined with pitfalls.

eCommerce expert Paul Greenberg explains the terrain and how to use it to your business advantage. CRM technologies and how to implement them are explained in detail so that you who are not technical will still understand what the options available to you are. In real time. He focuses in on the Web-based technologies available for implementing a CRM system, and explains how to select the right tools for your business-tools that will enable increased interactivity and self-service for your customers online. Throughout the book, proven, specialized CRM solutions used by key players in the industry are described. Join the CRM revolution today and watch your business grow tomorrow-and in the future. If you don't join, you may wonder why you're standing behind the curve, not in front of it.

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Inside This Book (Learn More)
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First Sentence
My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page

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Customer Reviews

14 Reviews

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Average Customer Review

4.8 out of 5 stars (14 customer reviews)

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5.0 out of 5 stars Very Good Reading - even for small business crm interest, Nov 4 2003

By

Brenton Leary "CRM industry watcher" (Stockbridge, GA USA) - See all my reviews
(REAL NAME)

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This is an excellent book for those interested in understanding the strategy behind CRM.

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5.0 out of 5 stars Great tehnology review, Jun 13 2003

By A Customer

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.

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5.0 out of 5 stars What a great education!, Mar 15 2002

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Chris (Springfield, VA. United States) - See all my reviews

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This book was truly one of the greatest educational books I've read. Whether it was intended for this or not, I don't know but what a great business overview of what CRM is as a whole. Paul's ability to simplify and his great sense of humour makes this book easy to read, easy to understand and was actually one of the most fun and informative books I've read in awhile. If your looking for a great understanding of CRM with a book that is hard to put down, this is the one. I can't wait for his second edition!

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Most recent customer reviews

4.0 out of 5 stars Great Introduction and Reference Tool...but...
It is a great reference tool...but it will be dated by the time it hits paperback.
I didn't like all of the editorials up front especially since they were written by... Read more

Published on Feb 22 2002 by Kevin

4.0 out of 5 stars It's a start but read Why They Don't Buy for the full story
A very good book.. but let's get some passion back in there! Real people and real relationships don't live in the software - the software has to support the human warmth and... Read more

Published on Jan 30 2002 by sventheking