CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century: Amazon.ca: Paul Greenberg: Books

Product Description

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Book Info

Insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future. Focuses on Web-based technologies available for implementing a CRM system and how to match the tools to any business. Previous edition c2001.

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Inside This Book (Learn More)

First Sentence
My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page

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Concordance

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Customer Reviews

14 Reviews

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Average Customer Review

4.8 out of 5 stars (14 customer reviews)

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5.0 out of 5 stars Very Good Reading - even for small business crm interest, Nov 4 2003

By

Brenton Leary "CRM industry watcher" (Stockbridge, GA USA) - See all my reviews
(REAL NAME)

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This is an excellent book for those interested in understanding the strategy behind CRM.

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5.0 out of 5 stars Great tehnology review, Jun 13 2003

By A Customer

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.

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5.0 out of 5 stars What a great education!, Mar 15 2002

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Chris (Springfield, VA. United States) - See all my reviews

This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover)

This book was truly one of the greatest educational books I've read. Whether it was intended for this or not, I don't know but what a great business overview of what CRM is as a whole. Paul's ability to simplify and his great sense of humour makes this book easy to read, easy to understand and was actually one of the most fun and informative books I've read in awhile. If your looking for a great understanding of CRM with a book that is hard to put down, this is the one. I can't wait for his second edition!

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Most recent customer reviews

4.0 out of 5 stars Great Introduction and Reference Tool...but...
It is a great reference tool...but it will be dated by the time it hits paperback.
I didn't like all of the editorials up front especially since they were written by... Read more

Published on Feb 22 2002 by Kevin

4.0 out of 5 stars It's a start but read Why They Don't Buy for the full story
A very good book.. but let's get some passion back in there! Real people and real relationships don't live in the software - the software has to support the human warmth and... Read more

Published on Jan 30 2002 by sventheking