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Call to Action: Secret Formulas to Improve Online Results

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Call to Action: Secret Formulas to Improve Online Results (Hardcover)

by Bryan Eisenberg (Author), Jeffrey Eisenberg (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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3 new from CDN$ 36.51 9 used from CDN$ 4.44

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Product Details

Hardcover: 326 pages
Language: English
ISBN-10: 1932226397
ISBN-13: 978-1932226393
Product Dimensions: 25.7 x 18.3 x 3 cm
Shipping Weight: 885 g

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.ca Sales Rank: #217,006 in Books (See Bestsellers in Books)

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4 of 5 people found the following review helpful:

5.0 out of 5 stars Great for anyone that write copy for a site, May 12 2007

By	Motti Bembaron - See all my reviews (REAL NAME)

This review is from: Call To Action: Secret Formulas To Improve Online Results (Paperback)

In my opinion this book is a must for small entrepreneurs that create their own site and wish it to be a notch better than most sites. It provides a great knowledge base on how to write for the web and how to keep visitors to your site from wondering away.

The book is a slow read. I found myself going back and forth reading again previous paragraphs. There is a lot to remember and to learn.

Although the book deals primarily on the Call-To-Action (getting your clients to buy), writing copy for your site is a process rather than an action.

The book make sure you understand that so don't get discourage and keep tweaking it all the time.

A great learning tool.

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