Review
"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." Choice "Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." Political Science Quarterly "[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008
Book Description
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
