Read It with a Grain of Salt (The Truth about Canadian Food Labels from an Industry Insider, (Paperback)) [Paperback]

After working as a food label specialist in Canada for nearly a decade, Allison Jorgens has made it her mission to help decode food labels for consumers from an insider's perspective. She has seen everything from diligent companies trying to follow and abide by the written rule, to companies intentionally mislabelling their products. ***** Read It with a Grain of Salt provides an insider's look into tricks of the trade used by food companies to market their products. Written in an approachable and easy-to-understand manner from the unique perspective of an industry insider, this book explains the fundamentals of food labels, provides an overview of the "grey areas" within the regulations, and exposes the top misleading components where consumers often fall victim to manipulative marketing. Empower yourself with the information you need to make more healthful and informed choices for you and your family. It will amaze and perhaps even shock you to find out how much you may not know about the foods you have been eating all your life! ***** About the Author ***** Allison Jorgens is a home economist holding a degree in nutritional sciences. She has been working as a food label specialist for grocers and food manufactures in Canada for nearly a decade. Over the past ten years, Allison has reviewed thousands of food labels for many of Canada's leading private-label grocery brands, large and small manufacturers, distributors, and a variety of importers. It is this wide-ranging experience in regulatory-compliance label reviews that makes her knowledge unique-and her perspective all the more shocking. As a concerned parent and advocate of leading a healthful lifestyle, Allison recommends that all responsible consumers empower themselves with the knowledge needed to make more healthful and informed choices. ***** www.grainofsalt.ca ***** © 2012 BD Marketers Press Inc.