When I first got this, my girls (ages 4 and 1) LOVED it. It was always in the car's DVD player. The songs are cute, the animation is colorful and the characters are easy for kids to relate with. Now that my older daughter is 5 1/2 she is begining to outgrow it. She thinks it is "babyish" - but I notice she never objests when her sister picks it.
It has a good message, too. Responsibility and inner beauty. The main character (a little boy gingerbread) has to travel to the castle with his "special gift" for the great candy celebration. He encounters all of the well-known Candyland characters along the way and escapes from the evil Lord Licorice. He makes it to the castle only to find that the special gift is him! It is not complicated. There are no hidden jokes for Mom & Dad, no inuendo, nothing at all offensive. It is a very cute movie and if it gets your kids to play Candyland even more - GREAT!