From Publishers Weekly
The appropriately named Almond goes beyond candy obsession to enter the realm of "freakdom." Right up front, he divulges that he has eaten a piece of candy "every single day of his entire life," "thinks about candy at least once an hour" and "has between three and seven pounds of candy in his house at all times." Indeed, Almond's fascination is no mere hobbyit's taken over his life. And what's a Boston College creative writing teacher to do when he can't get M&Ms, Clark Bars and Bottle Caps off his mind? Write a book on candy, of course. Almond's tribute falls somewhere between Hilary Liftin's decidedly personal Candy and Me and Tim Richardson's almost scholarly Sweets: A History of Candy. There are enough anecdotes from Almond's lifelong fixation that readers will feel as if they know him (about halfway through the book, when Almond is visiting a factory and a marketing director offers him a taste of a coconut treat, readers will know why he tells her, "I'm really kind of full"he hates coconut). But there are also enough facts to draw readers' attention away from the unnaturally fanatical Almond and onto the subject at hand. Almond isn't interested in "The Big Three" (Nestle, Hershey's and Mars). Instead, he checks out "the little guys," visiting the roasters at Goldenberg's Peanut Chews headquarters and hanging out with a "chocolate engineer" at a gourmet chocolate lab in Vermont. Almond's awareness of how strange he isthe man actually buys "seconds" of certain candies and refers to the popular chocolate mint parfait as "the Andes oeuvre"is strangely endearing.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Anyone who has ever really savored a piece of candy and appreciates more than its mere sweetness will sympathize with Almond's obsession. Much of the source of this addiction appears to stem from his psychiatrist father, who had a similar fixation. Then, of course, there is that surname, which his Polish immigrant grandfather took mostly as a way to ensure that he'd sort alphabetically to the top. Whatever its origins, Almond's passion for candy, chocolate or otherwise, leads him to inventory the various sweetmeats he has encountered throughout his life. He attempts to visit candy factories to back up his appetite with fact, but he discovers how very secretive candy manufacturers can be. He does achieve a tour of Pittsburgh's Clark bar factory, and there Almond finds out just how far the freshly made product surpasses the candy bar that has been sitting on a grocer's shelf. The decidedly regional nature of American candy production takes Almond to all sorts of destinations where he encounters those tastefully inventive minds who satisfy the country's sweet tooth. Mark Knoblauch
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
Review
The appropriately named Almond goes beyond candy obsession to enter the realm of freakdom. Right up front, he divulges that he has eaten a piece of candy every single day of his entire life, thinks about candy at least once an hour and has between three and seven pounds of candy in his house at all times. Indeed, Almond's fascination is no mere hobbyit's taken over his life. And what's a Boston College creative writing teacher to do when he can't get MMs, Clark Bars and Bottle Caps off his mind? Write a book on candy, of course. Almond's tribute falls somewhere between Hilary Liftin's decidedly personal Candy and Me and Tim Richardson's almost scholarly Sweets: A History of Candy. There are enough anecdotes from Almond's lifelong fixation that readers will feel as if they know him (about halfway through the book, when Almond is visiting a factory and a marketing director offers him a taste of a coconut treat, readers will know why he tells her, I'm really kind of fullhe hates coconut). But there are also enough facts to draw readers' attention away from the unnaturally fanatical Almond and onto the subject at hand. Almond isn't interested in The Big Three (Nestle, Hershey's and Mars). Instead, he checks out the little guys, visiting the roasters at Goldenberg's Peanut Chews headquarters and hanging out with a chocolate engineer at a gourmet chocolate lab in Vermont. Almond's awareness of how strange he isthe man actually buys seconds of certain candies and refers to the popular chocolate mint parfait as the Andes oeuvreis strangely endearing. Publishers Weekly (Publishers Weekly )
Book Description
Perhaps you remember the whipped splendor of the Choco-Lite, or the luscious Caravelle bar, or maybe the sublime and perfectly balanced Hershey's Cookies 'n Mint. The Marathon, an inimitable rope of caramel covered in chocolate. Oompahs. Bit-O-Choc. The Kit Kat Dark. Steve Almond certainly does. In fact, he was so obsessed by the inexplicable disappearance of these barswhere'd they go?that he embarked on a nationwide journey to uncover the truth about the candy business. There, he found an industry ruled by huge conglomerates, where the little guys, the last remaining link to the glorious boom years of the candy bar in America, struggle to survive. Visiting the candy factories that produce the Twin Bing, the Idaho Spud, the Goo Goo Cluster, the Valomilk, and a dozen other quirky bars, Almond finds that the world of candy is no longer a sweet haven. Today's precious few regional candy makers mount daily battles against corporate greed, paranoia, and that good old American compulsion: crushing the little guy. Part candy porn, part candy polemic, part social history, part confession, Candyfreak explores the role candy plays in our lives as both source of pleasure and escape from pain. By turns ecstatic, comic, and bittersweet, Candyfreak is the story of how Steve Almond grew up on candyand how, for better and worse, candy has grown up, too.
Book Description
Driven by his obsession, stubborn idealism, and the promise of free candy, self-confessed candyfreak Steve Almond takes off on a quest to discover candy's origins in America, to explore the little companies that continue to get by on pluck and perseverance, and to witness the glorious excess of candy manufacturing. From the Twin Bing to the Idaho Spud, the Valomilk to the Abba-Zaba, Almond uncovers a small legion of singular handcrafted candy bars made by unsung heroes, working in old-fashioned factories for tiny profits to produce something that they love. Fascinated by the emotional power of these confectionary delights, the primal and persuasive experience of the world in our mouths, Almond describes our candy cravings in sensuous and titillating detail. Though the road is laden with free samples, he discovers that the world of candy making is not the sweet world of childhood reveries but one beleaguered by stiff competition, closely guarded secrets, and increasingly limited markets. But no matter. As he also finds, every candy maker, even when poised on the edge of failure, is happy, indulgent, and childlike. For finally, even the darkest market forces, even the clout of the Big Three candy companies that threaten to wipe out all others, cannot lessen our desire to lose ourselves in chocolate. Candyfreak is the bittersweet story of how Steve Almond grew up on candy--and how, for better and worse, candy has grown up, too. Almond gives us a hilarious, sugar-high tour of those old-fashioned candy companies.
About the Author
Steve Almond has published over one hundred stories and poemsin publications ranging from Playboy to Tin House to Zoetropeand a two previous collections of stories, My Life in Heavy Metal and The Evil B.B. Chow. He is the author of the bestselling novel Candyfreak: A Journey Through the Chocolate Underbelly of America.
Excerpt. © Reprinted by permission. All rights reserved.
The author will now rationalize The answer is that we don't choose our freaks, they choose us. I don't mean this as some kind of hippy dippy aphorism about the power of fate. We may not understand why we freak on a particular food or band or sports team. We may have no conscious control over our allegiances. But they arise from our most sacred fears and desires and, as such, they represent the truest expression of our selves. In my case, I should start with my father, as all sons must, particularly those, like me, who grew up in a state of semi-thwarted worship. Richard Almond: eldest son to the sensationally famous political scientist Gabriel Almond, husband to the lovely and formidable Mother Unit (Barbara), father to three sons, esteemed psychiatrist, author, singer, handsome, brilliant, yes, check, check, check, expert maker of candles and jam, weekend gardener, by all measures (other than his own) a stark, raving success. This was my dad on paper. In real life, he was much harder to figure out, because he didn't express his feelings very much, because he had come from a family in which emotional candor was frowned upon. So I took my clues where I could find them. And the most striking one I found was that he had an uncharacteristic weakness for sweets, that he was, in his own still-waters-run-deep kind of way, a candyfreak. I loved that I would find my dad, on certain Saturday afternoons, during the single hour each week that his presence wasn't required elsewhere, making fudge in the scary black cast-iron skillet kept under the stove. I loved how he used a toothpick to test the consistency of the fudge and then gave the toothpick to me. I loved the fudge itself-dense, sugary, with a magical capacity to dissolve on the tongue. Following his lead, I even made a couple of efforts to cook up my own candy. I would cite the Cherry Lollipop Debacle of 1976 as the most memorable, in that I came quite close to creating actual lollipops, if you somewhat broaden your conception of lollipops to include little red globs of corn syrup that stick to the freezer compartment in such a manner as to cause the Mother Unit to weep. I loved that my dad was himself obsessed with marzipan (though I did not love marzipan). I loved his halvah habit (though I did not love halvah). I loved that he bought chocolate-covered graham crackers when he went shopping, and I do not mean the tragic Keebler variety, which are coated in a waxy, synthetic-chocolate coating that exudes a soapy aftertaste. I mean the original, old-school brand, covered in dark chocolate and filled not with an actual graham cracker, but with a lighter, crispier biscuit distinguished by its wheaty musk. I loved that my father would, after certain meals-say, those meals in which none of his sons threatened to kill another-give me a couple of bucks and send me to the Old Barrel to buy everyone a candy bar. What a sense of economic responsibility! Of filial devotion! I loved that my father chose J
--This text refers to the
Paperback
edition.
From AudioFile
If you're dieting or diabetic, avoid this audiobook. The descriptions of huge machines extruding chocolate bars and the smell of roasting nuts would cause any such person agony until satisfied with a forbidden fix. Oliver Wyman's enthusiasm and ecstasy convey every sensual delight the author intends as he describes extinct and existing candy--its shape, color, consistency, and aroma. Starting with the author's childhood memories of sinful snacks, the story moves to a visit with the world's candy bar expert, the collector of 20,000 confection wrappers and author of two forgotten books. The work also features tours of factories and tasty biographies of the inventors of wonderful sweets we've all had on our tongues. J.A.H. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to the
Audio CD
edition.