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Canuckology: From Dollars To Donuts - Canada's Premier Pollsters Reveal What Canadians Think And Why [Paperback]

Darrell Bricker
3.0 out of 5 stars  See all reviews (3 customer reviews)
List Price: CDN$ 14.99
Price: CDN$ 10.82 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Sept. 13 2010

The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them to go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?

In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.


Frequently Bought Together

Canuckology: From Dollars To Donuts - Canada's Premier Pollsters Reveal What Canadians Think And Why + The Big Shift: The Seismic Change In Canadian Politics , Business, And Culture And What It Means For Our Future
Price For Both: CDN$ 28.37


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Product Description

About the Author

Darrell Bricker is the CEO of Ipsos Global Public Affairs. Prior to joining Ipsos Reid, Bricker was director of public-opinion research in the office of the prime minister. He holds a Ph.D. in political science from Carleton University and is the co-author (with Edward Greenspon) ofSearching for Certainty: Inside the New Canadian Mindset. He is the co-author, with John Wright, of What Canadians Think About Almost Everything.



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Most helpful customer reviews
Format:Paperback|Verified Purchase
Although the data in the book are a few years old, it gives a lot of interesting facts,which were of great surprise to me. I have a whole new outlook about my country.
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0 of 1 people found the following review helpful
1.0 out of 5 stars Boring Feb. 16 2013
By Cindy
Format:Paperback|Verified Purchase
Couldn't get into it - would rather hear them speak that read it... Now just using it as a paperweight
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0 of 1 people found the following review helpful
4.0 out of 5 stars Good book over all Feb. 13 2013
Format:Paperback|Verified Purchase
Fantastic Book a little outdated but was fantastic in understanding Canadian mindset as an immigrant. It seems to be very slightly outdated but the authors have a new book out just this month (that's completely revised)
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