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Cases in Hospitality Marketing and Management, 2nd Edition
 
 
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Cases in Hospitality Marketing and Management, 2nd Edition [Paperback]

Robert C. Lewis (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

From the Publisher

The cases in this book focus on strategic hospitality marketing and management. Each case deals with management situations from more than one perspective, and puts forth the premise that every act of hospitality management is also an act of marketing. The new edition includes ten international cases, and a broader scope, extending the book's application to strategic management. Updated and expanded in response to instructor feedback.

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5.0 out of 5 stars very useful, Aug 27 2001
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Sarah (New Zealand) - See all my reviews
This review is from: Cases in Hospitality Marketing and Management, 2nd Edition (Paperback)
I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.
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Amazon.com: 5.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful
5.0 out of 5 stars very useful, Aug 27 2001
By Sarah - Published on Amazon.com
This review is from: Cases in Hospitality Marketing and Management, 2nd Edition (Paperback)
I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.
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