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Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator Paperback – Jun 1 2014


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Product Details

  • Paperback: 270 pages
  • Publisher: Morgan James Publishing (June 1 2014)
  • Language: English
  • ISBN-10: 1614489920
  • ISBN-13: 978-1614489924
  • Product Dimensions: 22.8 x 17.1 x 1.4 cm
  • Shipping Weight: 381 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #199,628 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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By Bob S on April 18 2014
Format: Kindle Edition
Unlike the dozens of books that overcomplicate the concept of innovation, Cause a Disturbance highlights the pure simplicity of it. The book illustrates the growth opportunities that a business can gain from asking two simple questions - and acting on the answers. What do your customers want? How can you give it to them? Answer those questions, by actually listening to your customers, and YOU CAN BE AN INNOVATOR!

The unique perspective on innovation presented throughout the book is presented so simply anyone can do it! An excellent book. And excellent read.
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Format: Kindle Edition
Solid! Some books give you sound theory and clear principles and others give you pragmatic how-to implementation. Few do both. This one does both and integrates them seamlessly. And it's a fun read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 9 reviews
1 of 1 people found the following review helpful
Adding it to my Library April 18 2014
By Bob S - Published on Amazon.com
Format: Kindle Edition
The best addition to my business library that I have made in a long time. Its exploration of business growth through shifting the focus from product-centric to customer-centric is common sense and eye opening at the same time. We need to think more like a customer and less like the manufacturer. The book explains that by looking at your company through the customer's eyes you not only learn what they wan but also gain an understanding of what they might need in the future. This is a path of innovation. "And innovation - the continuous improvement or introduction of new products and services - is what keeps" your relationship with your customers fresh.

The authors get it and break it down so we can get it too.
1 of 1 people found the following review helpful
This book is one part philosophy, one part inspiration, one part methodology. April 2 2014
By Jeff C - Published on Amazon.com
Format: Kindle Edition
This book is one part philosophy, one part inspiration, one part methodology. It’s an innovative way of showing what innovation is all about. The stories and ideas were inspiring, the philosophy of simplification refreshing and the step-by-step process a great ‘how to’ roadmap.
Typical airport business book -- nothing new or ground breaking just a rehash of other concepts July 10 2014
By L. C Glover - Published on Amazon.com
Format: Kindle Edition
"Cause a Disturbance" is a typical business light book that you will find in airport bookshops. The book is supposed to be give you some great new insight or abilities --> think of it as Tony Robbins seminar( tries to be motivational, has some facts in it and restates the mostly obvious things about business). If you have gotten value out of a Tony Robbins seminar in the past and have no knowledge of the lean business movement, then you might want to pick up this book.

If not, here are the main points:
1) Focus on evolving your product instead of revolutionizing it. This is the "90% rule" -- you have 90% of a new product already in your current products.

2) Action is more important than planning. This a simplified definition of using an emergent business strategy; statistically, business that just try a bunch of things quickly and measure to see if they are successful tend to have a small advantage over companies that do a lot of research and planning for product roadmaps. Fail quickly and iterate.

3) Aim high as you almost never hit your goals; if your original goal is beyond what you really need to be successful, then you generally end up being successful.

4) Be a customer focused business instead of a product focused business; work with your customers to improve your product and do it in rapid iteration cycle. You should avoid big-bang product deliveries which have a lot of features, rather work with your customers to determine what few critical features the users need and will use. If the majority of users will not like it / use it, then do not spend time and resources on it.

5) Thinking positively is more productive than not.

If you understand these 5 points, I have just saved you the price of the book.
Very thoughtful ....and thought-provoking April 21 2014
By Robert Ross-Fichtner - Published on Amazon.com
Format: Kindle Edition
A very thought-provoking read. Ken and John make you sit back and take stock of what you are doing, not doing and should be doing. I really do like the concept of evolution versus revolution. I think that's the most relevant for most of our businesses and is often the low hanging fruit. Great work guys.
Love this book - as a great how to guide! April 17 2014
By Katharine Borenstein - Published on Amazon.com
Format: Kindle Edition
I keep this book close at hand. I've read it once, cover to cover and I know I'll be referring back to it often. It's a great how to guide.

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