Gardner, a psychologist and professor at Harvard, examines the factors involved in changing minds on significant issues, in politics, science, business and art. He identifies seven key elements, including reason, research and real world events, that are part of the decision-making process. Certain facets are more heavily weighted in some fields than others: "leaders of large groups often rely on the appreciable resources at their disposal but are buoyed or undercut by real world events," says Gardner (Frames of Mind), who believes this explains why a politician or a CEO will disregard advice in the face of larger issues and popular perceptions. To prove his theories, Gardner analyzes the behavior of several individuals including President Bush, Britain's Margaret Thatcher and Tony Blair, and South Africa's Nelson Mandela. Gardner doesn't limit his examination to politicians because he also believes that artists, writers, musicians and teachers can change people's minds. While the discussions and real-life examples are intriguing and do clarify Gardner's theories, the book doesn't fully deliver on its promise. Although Gardner does offer suggestions on how someone can influence others, he doesn't include a detailed prescriptive strategy for decision makers in the business world. Readers must draw out insights on their own, which, given the complexity of the material, may be difficult.
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I've seen Howard Gardner speak and he really taught me a lot about there being more than IQ to success in life. Read morePublished on July 18 2004
Since this book was published by HBR, I really expected it to have a lot more to do with changing business thinking. Read morePublished on May 30 2004
Many of the wonderful thinking techniques in this book remind me of one of my favorite books, "The Little Guide To Happiness". You are what you think about. Read morePublished on April 10 2004 by Michelle
I saw Howard Gardner speak at an event a few years ago and it was terrific. He is a very experienced psychologist who understands the mind and persuasion. Read morePublished on April 9 2004 by Billy Corgan
I waited in anticipation for this book to be released. The topic, coupled with Mr. Gardner's strong c.v., led me to believe that this would be a seminal book. Read morePublished on March 27 2004 by Michael D. Wiley