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Childhood Under Siege: How Big Business Targets Children [Hardcover]

Joel Bakan
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Aug. 9 2011


From the writer of the hit film and international bestselling book The Corporation comes a shocking venture behind the scenes of the widespread manipulation of children by profit-seeking corporations—and of society’s failure to protect them.
Childhood Under Seige reveals big business’s discovery of a new resource to be mined for profit—our children. A journey through a world of unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of business’s plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs. Not to mention pharmaceutical pill poppers—psychotropic drug consumption by children has increased fivefold since 1980.
It’s a winner-takes-all battle for children’s hearts, minds and bodies as corporations pump billions into rendering parents and governments powerless to protect children from their calculated commercial assault and its disturbing toll on their health and well-being.

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"The assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay." --Noam Chomsky

"To be a child today, even inaffluent countries like ours, is no longer a time of innocence, idyll and discovery, as Bakan reveals in Childhood Under Siege. Most children today grow up on a planet in which billions of tons of toxic chemicals have been poured into the air, water and soil; in a big city where the opportunity to encounter nature has been replaced by concrete, fast cars, video games and shopping malls; in a world in which childhood represents a marketing challenge and opportunity. Read this important book and then start working for change." -- David Suzuki, co-author of The Sacred Balance: Rediscovering Our Place in Nature

About the Author


JOEL BAKAN is an internationally recognized and award-winning scholar and teacher who has worked on landmark legal cases and government policies. His bestselling book The Corporation was made into an award-winning documentary. He lives in Vancouver.

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6 of 6 people found the following review helpful
Format:Hardcover|Verified Purchase
I am so surprised that I am the first one writing a review. This may be the most important book you have read. The Coporation by Joel Bakan is a by now sort of a classic, but this may be even more important book. If corporations can do to children all the things that the book describes how can anyone expect that they will do any better to the rest of us and to our planet.

Bakan makes an argument in the previous book that corporations by their design are acting as psychopats, which means they lack morals. This book should strongly reinforce this message and it, hopefully, will hit home. We may not care about many other things but how can we don't care about our children?

Probably the most important argument Bakan makes is that parents today have been convinced that they should fear about children physical safety, thus becoming over protective, possibly at the expense of children development. But, at the same time, and through the same tactics, they are lulled to be agreeable to much more serious, but not imminent and violent threats that damage their childrens psyche and often their both mental and physical health.
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Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars Childhood Under Siege Dec 16 2013
By thebigreader - Published on Amazon.com
I received this book for free as a Goodreads Giveaway. I was very impressed with this book. Each chapter goes into great detail about different ways that Corporate America is going after children.....whether it's through commercials/ marketing, pharmaceutical companies, education ideas, labor laws, etc. It was eye opening and informative. I really enjoyed it and am passing it along to others. I would recommend this book if you have children in your life, or will at some time in the future.
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