- Paperback: 303 pages
- Publisher: Kogan Page; 2nd Revised edition edition (Aug 1 2002)
- Language: English
- ISBN-10: 0749438096
- ISBN-13: 978-0749438098
- Product Dimensions: 23.1 x 15.2 x 2.3 cm
- Shipping Weight: 635 g
- Average Customer Review: 4.6 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: #1,241,119 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
Endorsements: "Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharinghis best wisdom with you. Don't miss out." -- Seth Godin, Author of" Permission Marketing" and "Unleashing the Ideavirus" "Innovative and novel approach to 21st century 'writing' a virtual must read."-- George Vrandenburg lll, Senior Vice President and General Counsel, AOL Time Warner "Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built a manual for the next generational leap. Must reading." -- David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners
Book Description
A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the "1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the world's leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys 'R' Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
This is a terrific, and ongoing introduction into this impor,
By Robertomelbourne (Melbourne, Australia) - See all my reviews
This review is from: Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer (Paperback)
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
5.0 out of 5 stars
Strong general overview!,
By Gary Mihoces (Sydney, Australia) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
A concise overview on clicks and mortar principles is provided by the book. Despite the condensed nature of its content, many illustrative examples are given throughout the chapters. It serves well as a great introduction for readers who are planning to establish a clicks and mortar program.
5.0 out of 5 stars
Highly Recommended!,
By Ellen Hale (Barcelona, Spain) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
Lindstrom draws on speeches he's given in worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to think about the true value of a clicks and mortar approach. Since it's cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term clicks and mortar relationships. Beyond the customer-value sermon, Lindstrom offers a systemic review of clicks and mortar concepts that have been very useful for me and which I can heartily recommend to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book's fresh take on familiar topics.
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